Biggest Influence
Lewis Hamilton – I admire his talent and determination on track (especially given the state of Ferrari’s strategy team…) but even more what he does off it. Whilst many sports stars shy away from social issues, he uses his influence to push for positive change and challenge traditions in a way that true to him.
He’s proof you can be one of the greatest to ever do it, stand for something bigger, and still be the best dressed in the room.
Career Highlight
Probably helping to ‘switch on’ half the Christmas lights in London in 2022 – with PR and destination marketing campaigns, not a massive plug socket. The mountain of national, consumer, and broadcast coverage we secured made the hard graft feel more than worth it!
Favourite Place
Japan has a special place in my heart after visiting a few times as a child. It’s a fascinating country. I love the contrast between the serene beauty of the countryside and temples against the futuristic, neon-lit cities. The people are so kind, the street-style is crazy, and the food is unbelievable!
Alternative Career
I’d definitely be a tattoo artist. I’m a very creative person and love how tattoos combine self-expression with art and storytelling. I even wrote my dissertation on the philosophy of tattoos as art, so it’s fair to say the passion runs deep.