Corporate PR — Changing perceptions of CPP Group PLC
CPP Group PLC
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Aberfield Communications — Award-Winning Leeds PR Agency
A different kind of PR and brand communications agency. Audience-focused, influence-obsessed.
As an award-winning Leeds PR agency, we believe too much PR is focused on the message. That’s why our focus is on the audience. We use our skills to ensure audiences think or act positively towards an organisation, a business or a brand. It’s a fundamental difference which sets our PR and brand communications apart.
We call it Positive Influence.
Recently recognised as the PRCA Small Consultancy of the Year and PR Moment B2B PR Agency of the Year, we deliver highly successful B2B PR and B2C PR campaigns through digital and traditional PR. Our campaigns are strengthened by specialisms in multimedia content creation, social media management, media relations, stakeholder engagement and crisis communications.
Over the last 12 months, our Leeds-based agency has received a total of seven awards (and counting) across sectors including media relations, public sector and stunt of the year. Trusted by specialist SMEs and well-known brands, we are considered experts in sectors including construction and property, food and beverage, manufacturing, financial and professional services, leisure and hospitality, and travel and tourism.
Our work
Take a look at who we’ve been influencing recently.
Brands we've positively influenced
Simon Theakston"Aberfield successfully executed a campaign which perfectly represented our brand values in a strategic, creative and innovative way. We were really impressed with the results generated and look forward to continuing to work together to capture the imaginations of new and existing customers."
Joint Managing Director, Theakston Brewery
Alex McCallion"At such a busy time for the Minster, we have been very grateful to Aberfield for their support in making such an impact in the promotion of our ambitious plans. The promotion of our vision has been a fundamental part of ensuring public support for our ambitious planning applications and their industry contacts have been vital to secure the exposure they have achieved on our behalf."
Director of Works & Precinct, York Minster
Craig Atmore"The fact we have worked with Aberfield for so many years is testament to the agency’s unwavering dedication to achieving brilliant results that have a direct and positive impact on our business. Just as importantly, the team is proactive, knowledgeable, friendly and always goes above and beyond to help and advise, whatever the ask might be.
"The highest compliment I can give is that across the NG Bailey business – from the board to project sites - we don’t view Aberfield as a supplier but a hugely trusted partner and extension of the team."
Head of Marketing, Communications and Proposals, NG Bailey
Keely Wade“Aberfield’s LinkedIn training was insightful, practical, and perfectly tailored to our team. Their expert guidance helped us build confidence, optimise our profiles, and understand how to use LinkedIn more strategically. The session was engaging and empowering, and ultimately, a real step forward in how we represent Lincoln and York online.”
Marketing Manager, Lincoln and York
Sam Scarpa"Aberfield helped us rethink our key messaging and devised a successful campaign that had a strong impact both on how we work internally and communicate externally. From changing the way we speak about our city and district, to securing national coverage which has helped to raise the profile of Wakefield, we were delighted with the results of our summer campaign and the support we received from the team."
Tourism and Visitor Manager, Wakefield Council.
