Aberfield’s award momentum continues at the CIPR Excellence Awards
Natalie Jalili, Consultant
We’re delighted to share that Aberfield has been shortlisted in three categories at the CIPR Excellence Awards – one of the UK PR industry’s most respected national awards programmes!
Our shortlisted entries are:
- Best Long-Term Campaign – Establishing The Compleat Food Group as a Star Performer in Grocery
- Best Use of Content – “Content as crafted as the coffee itself” for Lincoln & York
- Small PR Consultancy of the Year
Being recognised across campaign delivery, content excellence and agency performance is something we’re incredibly proud of, and a real reflection of the work our team and clients have achieved together over the past year.
National recognition for long-term PR impact
Our Best Long-Term Campaign shortlist celebrates a threeyear integrated PR programme for The Compleat Food Group, designed to build its profile from the ground up following the creation of the business. Through consistent trade media presence, thought leadership, awards strategy and LinkedIn content, we helped establish the Group as a credible, influential and trusted voice across the UK grocery sector.
Content that cuts through and delivers commercial results
The Best Use of Content shortlist recognises our work with Lincoln & York, where we developed highly targeted, expertly crafted LinkedIn content to position the business as the goto independent coffee experts. The campaign delivered standout engagement, strong audience growth and clear commercial impact, proving that great B2B content can be both creative and effective.
Small agency, big ambition
We’re especially pleased to be shortlisted for Small PR Consultancy of the Year, recognising not just our client work but how we run our business. Over the last year, Aberfield has continued to grow sustainably, expanded our consultancy and content capabilities, and maintained 100% client and team retention, all while staying true to our values and culture.
An award-winning year so far
This CIPR shortlist comes off the back of an already standout year for Aberfield. In recent months, we’ve been shortlisted for the Prolific North Champion Awards, named finalists in five PRmoment Awards categories, and ranked 19th in Prolific North’s Top 50 PR Agencies. It’s fantastic to see our work, our team and our clients consistently recognised at a regional and national level.
We’re absolutely buzzing to celebrate at the CIPR Excellence Award Ceremony in July!