Aberfield secures The Compleat Food Group brief
Erin Hobbs, Senior Consultant
We've been appointed by the UK's leading producer of pastry, olives, antipasti and plant-based food
We’ve been appointed by The Compleat Food Group (TCFG), the UK’s leading producer of branded and own-label pastry, olives and antipasti, continental meats and plant-based food, as its trade PR and communications consultancy.
Aberfield will provide ongoing trade and corporate PR through proactive media relations, content development and corporate profiling for the group. We will also look after crisis communications and issues management.
We were appointed following a competitive pitch process, where our proactive approach and strong understanding and in-depth knowledge of the food and drink industry set us apart.
Formed in 2021, TCFG has an annual turnover of £640m and employs more than 3,500 people across 12 sites. It’s home to leading brands including Pork Farms, Wall’s Pastry, Squeaky Bean, Unearthed® and Vadasz as well as producing own-label products for most of the UK’s largest food retailers and a comprehensive portfolio of foodservice companies.
Yvonne Adam, chief marketing officer at TCFG, said: “At The Compleat Food Group we’re committed creating great quality, tasty and wholesome food, that people love to eat, and doing it in a way which reduces our impact on the world and maximises the well-being of the communities we are part of. Aberfield presented us with a pitch that showed they understood this mission and have the ideas and credentials to help us tell this rapidly evolving story.”
Tim Downs, director at Aberfield Communications, said: “The Compleat Food Group is a fantastic new business and we’re thrilled to be working with them from the start of their journey. As consumers of the brands owned by the Compleat Group, the team was excited at the prospect of working with them. The company’s decision to take bold action to deliver a better, fairer future for all is something that resonates with Aberfield and our own ethos of having a positive influence on the audiences we communicate with.”
The appointment is one of a series of recent wins for us in 2022 and underlines our credentials in the food and beverage sector, with clients including Karro Food Limited, Young’s Seafood and Theakston Brewery.
