5 benefits of employee spotlights
Rebecca Lockwood
In our latest blog, Consultant, Annie Hilditch, takes a look at employee spotlights on social media, and the benefits they can bring to your business.
With more than 1 billion users now on LinkedIn, LinkedIn Ads reaching over 14% of the global population, and six people being hired on the platform every minute, it’s never been more important for businesses to be utilising the professional social media platform. However, with the sheer quantity of competition on LinkedIn, businesses need to be maximising their digital presence and standing out from the crowd. One way to do this is through employee spotlights, as the algorithm favours people and employee-based content.
We’ve all scrolled through LinkedIn at some point or another and seen one of our connections pop up on our feed, surrounded by their company’s branding, with pithy comments about the nature of their work. Employee spotlight posts are all about celebrating the people you work with, their skills and achievements. But why is it so important?
At Aberfield, we regularly create employee spotlights for our clients, so we know a thing or two about some of the benefits that employee spotlights can bring to your business…
- Boosts morale and confidence
It’s in the name, it’s your employee’s time to shine. By its very nature, employee spotlights are designed to celebrate your colleagues by acknowledging their achievements and contribution to the business. Recognising your team’s hard work not only boosts morale, but it can act as a great confidence booster in an increasingly digital world and counteract against imposter syndrome.
- Humanises your business
People more and more frequently look to work with organisations with a human touch. Creating an employee spotlight series shows the faces behind your business, tells prospective clients more about the people they will be working with, and shows that you value the people who show up day in, day out.
- Attracts new talent
The best employee spotlights showcase a variety of team members at every level. When employees speak openly about their experiences, it improves the business’s reputation as authentic and transparent, clearly showing what career progression opportunities are available. Authenticity and career development are two key areas which Gen Z professionals value, and by 2025 they will make up more than a quarter of the workforce. Recognising your team’s work today, will help you out in the future, allowing your company to attract and retain the very best talent.
- Strengthens your employer brand
The modern job market is competitive and prospective employees want to know what the workplace culture is like. Research by Glassdoor shows that 86% of prospective employees and job seekers are likely to research company reviews and ratings before applying for jobs. At Aberfield, we like to make sure our employee spotlights have a good balance of professional and personal questions. This highlights your team’s personalities, offering people insight into your workplace culture as well as the benefits you offer, which can improve your overall brand reputation.
- Increases your social media presence
People-based content always performs well on LinkedIn. A high quality, relevant selfie can actually increase the reach of your post by up to 30%. The beauty of employee spotlights is that they are incredibly versatile pieces of multi-channel content. These spotlights can take a multitude of formats from blogs, to graphics, and short-form video reels, which can be repurposed on other platforms including Threads, Instagram and TikTok. Tagging your employees across social media platforms not only encourages them to engage but extends the post’s reach to their network, creating numerous opportunities for new followers, increased engagement and new business opportunities.
These are just some of the benefits that an employee spotlight series can bring to your business. It can also improve internal communication, open up opportunities for cross-departmental collaboration, showcase diversity and promote inclusivity.
If your organisation is looking to implement an employee spotlight initiative, keep your eyes peeled for our next blog, which shares some of our top tips creating compelling employee spotlights.
Or, if you would like support with creating your own employee spotlight series, increasing your online presence or establishing your business as an employer brand, get in touch on hello@aberfield.com or call 0113 880 0444.
