Media relations

Exceptional media relations that delivers results where they matter most

Media Relations

We’re a Leeds PR agency that delivers outstanding press coverage across regional, national, consumer and trade media. Our media relations strategies are built on insight and experience, ensuring every campaign is highly targeted and results-driven. 

We deliver media relations across digital and print, social media, radio, and TV, with a consistent focus of always reaching the audiences that matter to you. Our priority is securing quality media attention in the right places to shape reputation, build influence and support your wider business goals. 

We’re proud to have been repeatedly recognised for Best Media Relations Campaigns across the PR industry – proof that our approach delivers results that stand out for all the right reasons.  

How to get press coverage

We combine your objectives and audience insight with our media knowledge to target the right journalists with the right messages. Our tailored media outreach builds strong journalist relationships and delivers meaningful press coverage. We only pitch what’s relevant, working as collaboratively with the media as we do with our clients. 

Our offering

LinkedIn

Media relations strategy   

As an award-winning media relations agency, we craft strategies that align your business objectives with audience insight, media trends and journalist needs. Our media relations strategy ensures quality coverage in the right places, giving you coverage that not only earns attention but also influences perceptions and supports your wider communications goals. 

Stakeholder

Media outreach

We don’t believe in mass emails to irrelevant contacts. Our media outreach is highly targeted, using bespoke media lists tailored to your campaign or business. This focused approach delivers impactful press coverage and has helped us build strong, trusted relationships with journalists and become a go-to partner for the media. 

Corporate Media

Corporate media relations

We support organisations in building and protecting their reputations through strategic corporate media relations. From leadership profiling to business announcements and issues management, we develop clear, compelling narratives that resonate with stakeholders. Our insight-led approach ensures media attention in the right places, reinforcing trust, credibility and long-term brand value. 

Why work with us?

Extensive media contacts across regional, national, consumer and trade 
Exceptional media relationships
Former journalists with a combination of traditional and social first experience 

Aberfield played a pivotal role in making Our Year 2024 a success. Their media expertise generated widespread coverage, raised awareness, and engaged local and regional audiences, establishing Wakefield as a cultural destination.

Sam Scarpa, Development Manager – Festivals, Events & Tourism at Wakefield Council

Our Work

See our latest Media relations work

Our Services

An integrated communications agency with PR at its heart.