Content creation

Insight led content creation that inspires, informs and influences your audience

Our content creation services are a key component of our agency’s offer. Based in Leeds, our team includes former journalists and expert content creators who develop strategies and content for multiple channels which influences your audience and delivers meaningful results.

Whether it’s social first videos designed to get people talking about an event, visual and graphic led website case studies that prove a picture is worth 1,000 words, or content strategies for LinkedIn, our team can help.

Why is content creation important?

Digital channels are constantly changing, creating more and more ways for a business to speak directly to its audiences. However, with a plethora of social networks, evolving algorithms and competition for every click, businesses need their content to stand out from the crowd.

Our offering

Social media content creation

As a PR and content creation agency, we know how to tell your brands story across every social media channel, from LinkedIn and Instagram, to TikTok and Blue Sky. Combining curiosity and creativity, our team devises new content styles that speak to each channel’s specific target audience.

Content strategy

We don’t believe in creating content for the sake of content – every post, picture or video should support your wider business goals. That’s why we believe in collaborating with clients to create digital content strategies that can be tailored for channels such as LinkedIn and corporate websites, ensuring we’re optimising for each algorithm.

Video

Video production is an increasingly important aspect of any marketing campaign. We help brands rise above their competition by delivering video projects which bring subjects to life and creatively tell their stories. These range from social first productions to broader campaigns in collaboration with videographers and production companies across the UK.

Why work with us?

✓ Creative and collaborative team
✓ Former journalists with a combination of traditional and social first experience
✓ Experience adapting to the evolving algorithms and changes to social media

"Aberfield successfully executed a campaign which perfectly represented our brand values in a strategic, creative and innovative way. We were really impressed with the results generated and look forward to continuing to work together to capture the imaginations of new and existing customers."

Simon Theakston
Joint Managing Director at Theakston Brewery