Brand strategy and proposition development

As a Leeds-based PR and marketing agency, we help organisations define powerful brand strategies that drive clarity, alignment and growth. A strong brand strategy is essential to articulate a clear, compelling proposition that resonates with both internal and external audiences.

Our approach works to also ensure that your external positioning is distinctive, relevant, and competitive by anchoring it in what matters most to your audiences.

Underpinned by a proven, insight-driven three-stage process, our brand strategy approach works across B2B and B2C sectors, delivering meaningful differentiation and long-term brand value.

What is brand strategy?

Brand strategy is the long-term plan that defines how a brand will connect with its audiences, differentiate from competitors, and achieve its goals. It aligns purpose, positioning, and messaging to create a consistent, compelling identity that drives recognition, trust, and loyalty across all touchpoints.

Branding and marketing strategy

We work with organisations to build branding and marketing strategies that are insight-led, actionable, and easy to embed. By stripping away complexity, we focus on what truly matters, your purpose, audience needs, and market context. Our approach ensures your brand and marketing efforts are aligned, consistent, and designed for real-world execution across all channels.

Brand positioning strategy

Our brand positioning strategies are built to cut through the noise. We help you define a clear, differentiated space in the market that your brand can own with confidence. Through a structured yet flexible process, we distil your value into a compelling proposition that’s easy to communicate and resonates deeply with your audiences.

Employer branding strategy

We help organisations articulate a clear and authentic employer brand that attracts, engages, and retains the right talent. Grounded in employee insight and organisational purpose, our strategies are simple to understand and implement, ensuring internal alignment and external appeal. The result is a consistent, credible employer brand that supports culture and growth.

Why work with us?

✓ A clear and well defined branding and marketing strategy development process

✓ We bring clarity and purpose to your proposition and external positioning

✓ Real examples across both B2B and B2C brand and marketing strategy