Bringing the ‘Inspired by You’ proposition to life for QHotels
Client
Services
- Travel & Leisure PR
- PR
- Integrated Marketing Strategy
Sectors
- Travel & Tourism
With 26 hotels across the UK, QHotels lacked the leisure marketing budget to compete with larger chains. However, its strong conferencing and events (C&E) facilities offered a clear point of difference in a crowded marketplace.
Tasked with establishing QHotels’ presence in the UK C&E market, we brought to life its ‘Inspired by You’ proposition with a campaign aimed at increasing brand awareness and driving enquiries. We launched the QHotels Event Profs Panel, a first-of-its-kind initiative bringing together young events professionals to explore key issues shaping the future of the industry.
We organised panel discussions that helped build thought leadership, positioning QHotels as a forward-thinking, insight-driven brand and generating standout media content.
Results
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0 - pieces of trade media coverage
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0 - year-on-year rise in C&E enquiries
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0 - uplift in traffic to the conference section of the QHotels website
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0 - awareness of Q Hotels amongst agents, up from 79%
Key Insight:
Industry research showed 25% of the C&E sector was under the age of 25, and that personal knowledge and experience was the biggest factor in venue and event partner selection. Despite this, inexperienced bookers were less likely to have a preferred first choice, representing an opportunity for QHotels.
