Supporting investor relations for Eight Fifty Food Group
Client
Services
- Corporate PR
- PR
- Media relations
- Integrated Marketing Strategy
- Brand Strategy and Proposition
- Food & Drink PR
Sectors
- Food & Drink
- Corporate & Financial
Following a period of rapid growth following Karro Food’s acquisition of Young’s Seafood, Eight Fifty Food Group required support positioning the £2bn turnover business as an attractive international multi-protein food group amongst potential investors.
Working with Eight Fifty’s senior leadership team, we refined how the group positioned its portfolio companies across pork and seafood to better demonstrate its market leading positions in both, and collectively as a group. We brought to life the group’s ‘Making Food for Life’ proposition, and associated vision and values, through a new suite of messaging and refined tone of voice.
From this, we developed a new Eight Fifty Food Group website and collateral, leading on all copywriting, enabling them to be used as strategic vehicles and positive shop windows to investors. Eight Fifty was acquired in 2021 by Canadian giant Sofina Food Group (who we continue to advise).
Results
- Defined
- group proposition, vision, mission and values
- Created
- group key messaging and tone of voice – used across all channels and collateral
- Developed
- group website
- Eight Fifty
- sold to Sofina Food Group, owned by Canadian billionaire Michael Latifi
Key Insight:
Potential investors want to maximise value through different, including what a company stands for, how it operates as a responsible business and its future potential, just as much as how much profit it makes.
