Helping Rudy’s get a pi’zza the York foodie scene
Client
Services
- Content Creation
- Social Media
- Integrated Marketing Strategy
- Food & Drink PR
Sectors
- Food & Drink
Launched in 2015 with a name inspired by the founders’ puppy, Rudy’s Pizza Napoletana has rocketed from a legendary backyard business to a fully-fledged high street favourite. When opening its new York restaurant, Rudy’s was keen to get to know its neighbours and quickly become a part of the York foodie community.
Armed with an enticing 3,000 free pizza giveaway, we made a buzz across traditional media and social first platforms to make sure Rudy’s was on everyone’s lips, literally.
We carefully selected a range of local influencers, including foodies and family friendly visitor attraction experts, who not only had high follower count but also created thoughtful, engaging content that ensured our social activity around the launch was a real scroll-stopper.
Results
-
0 - free pizzas claimed in record time
-
0 - pieces of coverage in six weeks
-
0 - journalist review visits secured
-
0 - influencer bookings and tonnes of insta worthy pizza pics
Key Insight:
Our expert local knowledge of York, its business community and the media was a gamechanger in helping Rudy’s quickly get its feet under the table as a go-to spot for fuss free vibes and fail-safe pizza perfection in the neighbourhood.
Francesca Moriarty"The team’s knowledge of York, from its media to its business network, was really valuable in helping us quickly establish ourselves as a part of the York high street and the influencers they selected produced some of the best social content I’ve seen on a Rudy’s launch. Throughout the whole process, despite a lot of moving parts, the team were well organised, flexible and super easy to work with."
Marketing Executive, Mission Mars
