Aberfield builds on success with appointment by trio of leading manufacturers
Ben Ormsby, Senior Consultant
Aberfield Communications has been appointed by three of the North’s leading manufacturers to deliver PR and strategic communications, as the trio look to continue their growth.
The Leeds-based PR, social media and brand communications agency will work with Mansfield Pollard, a leader in specialist air management solutions;the UK’s leading manufacturer of winter maintenance and highways vehicles Econ Engineering, and global leader in structural steel engineering William Hare Group, with a full suite of PR, content and marketing services.
The wins come as Aberfield continues its own growth, with the business set for a record financial year and having doubled the size of its team since the Covid-19 pandemic.
William Hare Group, headquartered near Bury in Lancashire, has operations across the globe and manufacturing sites in Scarborough, Risca and Grantham in the UK. It has appointed Aberfield to raise awareness of its experience and capabilities working on nationally significant infrastructure and property projects across the UK and beyond, as the business prepares to celebrate its 80th anniversary later this year.
Mansfield Pollard has appointed Aberfield to support its strategic growth and reinforce its market leadership across the industrial air handling, data centre cooling and acoustic control markets.. Econ Engineering, a 55-year-old business headquartered in Ripon, North Yorkshire, and famous for its iconic yellow gritters, is working with the agency to highlight its leading market position and its role in developing the engineering leaders of the future.
Ian Briggs, director at Aberfield Communications, said: “All three businesses are industry leaders in their respective fields, and we’re excited to be working with them to develop strategic communication strategies which deliver tangible results and have a positive influence on their businesses.
“We’ve hit the ground running with each of them, having already delivered stand-out creative campaigns and projects across PR, social media and content, and trusted senior consultancy to help them navigate the key issues and trends that are shaping their industries in a rapidly changing world.
“These wins follow a period of continued growth for us, and we expect to make further additions to our nine-strong team and announce other client wins as we progress through 2025.”
Matthew Nesbit, Group Board Director at William Hare, added: “Aberfield has in-depth experience working across the manufacturing, construction and property sectors. This, matched with its insight-driven, commercially focused approach, makes them ideally placed to work with us.
“Together, we’re looking forward to showcasing our projects, people and innovations within the sustainable steel landscape.”
