Aberfield appoints new PR Consultant following client wins

Following a four-year career in journalism, working for a number of Yorkshire-based news outlets and specialising in digital SEO, Chelsie is now bringing her media experience and content optimisation skills to Aberfield’s insight-led PR offering.

Chelsie’s journalism career began at Newsquest, focusing on consumer and business news with the aim of increasing online pageviews.

Later moving to National World’s digital-focused SEO team, she developed a passion for SEO, publishing content across hundreds of news sites, including Leeds-based Yorkshire Evening Post. In this role she developed skills to boost webpage rankings on Google, regularly bringing in more than a million page views every month.

More recently, Chelsie held the role of SEO and Content Executive at Leeds-based law firm Oakwood Solicitors Ltd, focusing on PR, content and SEO across its national brands including Oakwood Property Solicitors, Oakwood Scotland Solicitors and AbuseClaims.co.uk.

Whilst in this role, she secured coverage in major news outlets and local news sites, by showcasing successful case studies and providing expert comments on legal issues. Through her SEO expertise, she also improved website visibility, increasing inbound leads and profits.

On her appointment, Chelsie said: “I’m really excited to get stuck in at Aberfield. With my journalism background, I hope to use my skills to build strong relationships with the media as well as helping clients increase their web visibility with my SEO expertise.

“Aberfield prides itself on positive influence and I can’t wait to get involved and work within its creative and dynamic team to achieve the best results for our clients.”

This new appointment makes the Aberfield team the largest it has ever been, and the agency’s client roster continues to grow with recent new business wins including William Hare, ECON Engineering and Mansfield Pollard.