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Measuring influence

At Aberfield PR, we don’t undertake any PR, social media or corporate communications activity where the impact can’t be measured.

We don’t believe in spending our clients’ money without having clear and measurable PR objectives, and without being able to demonstrate a real return on investment.

And we don’t think a successful PR or social media campaign should be measured only in column inches or Facebook fans. That tells you very little about attitudes, opinions or behaviours.

Instead, at Aberfield PR we seek to measure the degree to which an audience has been positively influenced by our traditional and online PR, social media or corporate  communications activities.

We won’t just get you impressive media coverage, a great presence in social networks or increased web traffic. We’ll actually show how our PR, social media or marketing campaigns have translated into tangible business benefits.

We won’t organise experiential events or arrange sponsorships just to get your brand in front of potential customers. Here at Aberfield PR, we will actually measure just how much that event or sponsorship has influenced the audience’s opinion of the brand.

And we won’t just produce a company report or staff video that looks good. We’ll make sure it also has a positive impact on the perceptions and attitudes of your investors, donors or employees.

For more information about how Aberfield, a leading PR and social media agency based in Leeds, can help deliver real business benefits through PR, please contact us.

Latest News

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

“Alexa, what’s the opportunity for brands?”

I, like many others, have experienced the joys of the new Amazon Echo since it launched last year. For those that haven’t, the Amazon Echo is a virtual voice-controlled assistant for the home. The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite +

Posted on March 3, 2017 by

Tweets from @AberfieldPR

50% of charities don't have a digital strategy according to the Charity Digital Skills Report says @SkillsPlatform

1:12 PM — 27 Mar 17

#Instagram announces hitting 1m advertisers and 8m business users. Plus loads of other stats to geek over

9:46 AM — 27 Mar 17

How brands have responded to #RedNoseDay

4:16 PM — 24 Mar 17

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