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Measuring influence

At Aberfield PR, we don’t undertake any PR, social media or corporate communications activity where the impact can’t be measured.

We don’t believe in spending our clients’ money without having clear and measurable PR objectives, and without being able to demonstrate a real return on investment.

And we don’t think a successful PR or social media campaign should be measured only in column inches or Facebook fans. That tells you very little about attitudes, opinions or behaviours.

Instead, at Aberfield PR we seek to measure the degree to which an audience has been positively influenced by our traditional and online PR, social media or corporate  communications activities.

We won’t just get you impressive media coverage, a great presence in social networks or increased web traffic. We’ll actually show how our PR, social media or marketing campaigns have translated into tangible business benefits.

We won’t organise experiential events or arrange sponsorships just to get your brand in front of potential customers. Here at Aberfield PR, we will actually measure just how much that event or sponsorship has influenced the audience’s opinion of the brand.

And we won’t just produce a company report or staff video that looks good. We’ll make sure it also has a positive impact on the perceptions and attitudes of your investors, donors or employees.

For more information about how Aberfield, a leading PR and social media agency based in Leeds, can help deliver real business benefits through PR, please contact us.

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind.

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we……

2:29 PM — 20 Feb 17

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