Measuring influence
At Aberfield PR, we don’t undertake any PR, social media or corporate communications activity where the impact can’t be measured.
We don’t believe in spending our clients’ money without having clear and measurable PR objectives, and without being able to demonstrate a real return on investment.
And we don’t think a successful PR or social media campaign should be measured only in column inches or Facebook fans. That tells you very little about attitudes, opinions or behaviours.
Instead, at Aberfield PR we seek to measure the degree to which an audience has been positively influenced by our traditional and online PR, social media or corporate communications activities.
We won’t just get you impressive media coverage, a great presence in social networks or increased web traffic. We’ll actually show how our PR, social media or marketing campaigns have translated into tangible business benefits.
We won’t organise experiential events or arrange sponsorships just to get your brand in front of potential customers. Aberfield PR will actually measure just how much that event or sponsorship has influenced the audience’s opinion of the brand.
And we won’t just produce a company report or staff video that looks good. We’ll make sure it also has a positive impact on the perceptions and attitudes of your investors, donors or employees.
