The difference between a successful media interview and a PR disaster
can be narrow. That’s why anyone who faces the media should be properly
prepared and trained.
Which is where Aberfield’s media training team comes in.
Our bespoke media training courses are ideal for people who have little or no media experience, or who feel they need to brush up their skills.
Our media training experts, based at our Leeds offices, have been on both sides of the microphone. They’re former journalists, so they know how the media reacts to a story and the questions reporters will ask. And they also have substantial PR experience, with hundreds of interviews under their belts, so they know just how to handle those questions.
They’ll use that extensive experience and expertise to arm you with the skills and confidence needed to handle any media situation.
They’ve successfully trained hundreds of company spokespeople from around the UK – from chief executives to PR managers. And we have the testimonials to prove it!
There’s no Powerpoint, no communications theory, no long and boring speeches from us about PR or the media. Because we think the best way to learn is to practice – whether that’s in front of a TV camera or a radio microphone.
That’s why all our media training workshops are built around news scenarios that are researched, realistic and relevant to your business. The scenarios will test your spokespeople, and your response strategies, but they will also give them confidence.
For more experienced media spokespeople, we also run specialist media training sessions (sometimes on a one-to-one basis) as part of our crisis communications support.