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Media Training

The difference between a successful media interview and a PR disaster
can be narrow. That’s why anyone who faces the media should be properly
prepared and trained.

Which is where Aberfield’s media training team comes in.

Our bespoke media training courses are ideal for people who have little or no media experience, or who feel they need to brush up their skills.

Our media training experts, based at our Leeds offices, have been on both sides of the microphone. They’re former journalists, so they know how the media reacts to a story and the questions reporters will ask. And they also have substantial PR experience, with hundreds of interviews under their belts, so they know just how to handle those questions.

They’ll use that extensive experience and expertise to arm you with the skills and confidence needed to handle any media situation.

They’ve successfully trained hundreds of company spokespeople from around the UK – from chief executives to PR managers. And we have the testimonials to prove it!

Media training quotes

There’s no Powerpoint, no communications theory, no long and boring speeches from us about PR or the media. Because we think the best way to learn is to practice – whether that’s in front of a TV camera or a radio microphone.

That’s why all our media training workshops are built around news scenarios that are researched, realistic and relevant to your business. The scenarios will test your spokespeople, and your response strategies, but they will also give them confidence.

For more experienced media spokespeople, we also run specialist media training sessions (sometimes on a one-to-one basis) as part of our crisis communications support.

For more information about our media training, PR or social media services, please use our contact us form or email

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind.

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we……

2:29 PM — 20 Feb 17

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