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Influencing Your
Employees

Maintaining a motivated and committed workforce has never been more
challenging. Nor has it ever been more important.

Key to that motivation and commitment is consistent engagement with employees – even when times are tough.

Good engagement means employees don’t just listen, they are listened to. They have a voice, and they have a role in shaping the future of their organisations. It is much more than ‘internal communications’.

At Aberfield, we use our extensive internal PR and corporate communications experience to ensure your employees are not only well informed, but are advocates for your business and a positive influence with all your stakeholders.

Our experienced team here in Leeds has managed internal PR and employee communications programmes for a range of blue-chip organisations, from communicating corporate visions to sensitive business restructuring.

We understand HR legislation, but we also have direct access to experienced HR advisers and employment lawyers.

What can we help you with?

  • Developing an internal communications strategy
  • Employee research to find out how your employees think and feel right now
  • Implementing your communications plan
  • Developing engaging employee campaigns and initiatives
  • Creating and managing employee events
  • Developing a CSR strategy to engage with employees
  • Change management – communicating with employees through times of change
  • Creating and managing enterprise social networks – your social media channels
  • Producing employee content for your intranet, social media channels or internal publications, from video to infographics
  • Copywriting for web, newsletters and publications, blogs and social media
  • Producing regular e-newsletters, magazines

For more information about our internal communications services and how we can help, please contact us.

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind. bit.ly/2li7VKT

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital bit.ly/2ldZAb3

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we… twitter.com/i/web/status/8…

2:29 PM — 20 Feb 17

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