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Influencing Your
Employees

Maintaining a motivated and committed workforce has never been more
challenging. Nor has it ever been more important.

Key to that motivation and commitment is consistent engagement with employees – even when times are tough.

Good engagement means employees don’t just listen, they are listened to. They have a voice, and they have a role in shaping the future of their organisations.

Thanks to social media, employees’ attitudes to their workplaces are more visible than ever before. It means one individual in your organisation has the power to wield a significant positive or negative influence not only on the rest of your workforce, but on other stakeholders.

At Aberfield PR, we use our considerable internal and corporate communications experience to ensure your employees are not only well informed, but are advocates for your business and a positive influence with all your stakeholders.

Our team here in Leeds has managed internal PR and employee communications campaigns for a range of blue-chip organisations, from communicating corporate visions to sensitive business restructuring. We understand HR legislation, but we also have direct access to experienced HR advisers and employment lawyers.

For more information about our relevant internal PR and employee communications experience, please contact us.

Latest News

What to look out for this week (20 – 27 May)

Monday 20 – World Health Assembly, Switzerland. Daft Punk release much-hyped album. Tuesday 21 – Centenary Chelsea Flower Show begins, running til Saturday. Microsoft unveils the next generation of Xbox. Thursday 23 – Microsoft Surface Pro hits UK stores (10.6in Windows 8 tablet). Friday 24 – First retrospective exhibit of Rolling Stones opens at the Rock and Roll +

Posted on May 20, 2013 by

The Friday five

Aberfield PR’s Friday skip through the forest of news. Things that make you go Goo…gle This week saw Google’s annual developer conference in San Francisco, and undoubtedly the two biggest announcements were Google Play Music All Access (catchy) and the updates to Google Maps. If you wanted clear evidence that Google has well and truly +

Posted on May 17, 2013 by

It’s all about metrics, travel bloggers

  I recently attended a travel PR workshop where one of the speakers said they had a ‘no bloggers’ rule when arranging press trips. They just stuck to traditional journalists on the big national newspapers and magazines, major websites and key regional newspapers only. That’s a bit old school, I scoffed. Their reasoning, though, was +

Posted on May 17, 2013 by

The week ahead: 13 – 19 May

A handy guide to what to look out for in the news this week: Monday 13 – Eurozone ministers release six billion for Greece rescue package. Wednesday 15 – Cannes Film Festival begins. Thursday 16 - Ivor Novello Awards, European Cyber Security Summit, and Instagram launches new photo tagging feature. Saturday 18 – London protests against privatisation of NHS. +

Posted on May 13, 2013 by

Tweets from @AberfieldPR

Zut alors! Well done @Welcome2Yorks on your silver gilt for Le Jardin de Yorkshire at Chelsea Flower Show. Tres bien

10:08 AM — 22 May 13

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