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Influencing Your
Employees

Maintaining a motivated and committed workforce has never been more
challenging. Nor has it ever been more important.

Key to that motivation and commitment is consistent engagement with employees – even when times are tough.

Good engagement means employees don’t just listen, they are listened to. They have a voice, and they have a role in shaping the future of their organisations.

Thanks to social media, employees’ attitudes to their workplaces are more visible than ever before. It means one individual in your organisation has the power to wield a significant positive or negative influence not only on the rest of your workforce, but on other stakeholders.

At Aberfield PR, we use our considerable internal and corporate communications experience to ensure your employees are not only well informed, but are advocates for your business and a positive influence with all your stakeholders.

Our team here in Leeds has managed internal PR and employee communications campaigns for a range of blue-chip organisations, from communicating corporate visions to sensitive business restructuring. We understand HR legislation, but we also have direct access to experienced HR advisers and employment lawyers.

For more information about our relevant internal PR and employee communications experience, please contact us.

Latest News

Weekly news round-up

Yahoo! buys Tumblr On Monday, internet giant Yahoo! bought Tumblr for what is believed to be $1.1bn, with David Karp to remain as CEO. Yahoo! intends to rebuild the struggling micro-blogging site by attracting a younger, ‘trendier’ audience. Whilst it has not been declared why the purchase took place, some critics argue that Yahoo! needs +

Posted on May 24, 2013 by

The battle for social supremacy

In the first of a two-part blog post, we are asking the question ‘Why are different social media platforms always portrayed as a ‘versus’ rather than an ‘as well as’?’ Next time we’ll look at brands that are embracing the different platforms and those that aren’t. Have you noticed it’s always a battle for supremacy +

Posted on May 24, 2013 by

What to look out for this week (20 – 27 May)

Monday 20 – World Health Assembly, Switzerland. Daft Punk release much-hyped album. Tuesday 21 – Centenary Chelsea Flower Show begins, running til Saturday. Microsoft unveils the next generation of Xbox. Thursday 23 – Microsoft Surface Pro hits UK stores (10.6in Windows 8 tablet). Friday 24 – First retrospective exhibit of Rolling Stones opens at the Rock and Roll +

Posted on May 20, 2013 by

The Friday five

Aberfield PR’s Friday skip through the forest of news. Things that make you go Goo…gle This week saw Google’s annual developer conference in San Francisco, and undoubtedly the two biggest announcements were Google Play Music All Access (catchy) and the updates to Google Maps. If you wanted clear evidence that Google has well and truly +

Posted on May 17, 2013 by

Tweets from @AberfieldPR

Read our bank holiday Friday news round-up http://t.co/jImJGXVvKo

4:37 PM — 24 May 13

@chloe_tw You're the first we know of to break that news on Twitter. #impressed

2:01 PM — 24 May 13

Can't wait to get stuck into #LeedsLovesFood, on for a full fortnight from this weekend. Fill us up!

1:13 PM — 24 May 13

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