Influencing Your
Trade Customers
At Aberfield, our business-to-business (B2B) PR expertise, and our ability
to influence trade customers, is second-to-none.
Our collective PR and B2B marketing experience covers a broad range of sectors – from food manufacture and transport, to professional services, construction and education – and our team has helped companies generate leads, win business and build their brands.
Our focus is on understanding, reaching and influencing your target B2B customers through PR in order to bring business benefits.
We use the business media, trade magazines, websites and social media in order to help convert potential leads into new customers, and existing customers into even more profitable relationships.
But our PR skills extend well beyond media relations. We also use brochures, reports, case studies and white papers to influence the profile and perceptions of your business, and position it more effectively in your key markets.
Our copywriting expertise can help influence the outcome of tenders and award submissions, and our speechwriting abilities can positively influence a conference audience’s attitudes towards doing business with you.
Aberfield’s Leeds-based B2B PR team has worked with clients throughout the UK on a wide range of public relations, copywriting and stakeholder influencing programmes.
For more information about our B2B PR experience, please contact us.
