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Influencing Your
Trade Customers

At Aberfield, our business-to-business (B2B) PR expertise, and our ability
to influence trade customers, is second-to-none.

Our collective PR and B2B marketing experience covers a broad range of sectors – from food manufacture and transport, to professional services, construction and education – and our team has helped companies generate leads, win business and build their brands.

Our focus is on understanding, reaching and influencing your target B2B customers through PR in order to bring business benefits.

We use the business media, trade magazines, websites and social media in order to help convert potential leads into new customers, and existing customers into even more profitable relationships.

But our PR skills extend well beyond media relations. We also use brochures, reports, case studies and white papers to influence the profile and perceptions of your business, and position it more effectively in your key markets.

Our copywriting expertise can help influence the outcome of tenders and award submissions, and our speechwriting abilities can positively influence a conference audience’s attitudes towards doing business with you.

Aberfield’s Leeds-based B2B PR team has worked with clients throughout the UK on a wide range of public relations, copywriting and stakeholder influencing programmes.

For more information about our B2B PR experience, please contact us.

 

Latest News

Weekly news round-up

Yahoo! buys Tumblr On Monday, internet giant Yahoo! bought Tumblr for what is believed to be $1.1bn, with David Karp to remain as CEO. Yahoo! intends to rebuild the struggling micro-blogging site by attracting a younger, ‘trendier’ audience. Whilst it has not been declared why the purchase took place, some critics argue that Yahoo! needs +

Posted on May 24, 2013 by

The battle for social supremacy

In the first of a two-part blog post, we are asking the question ‘Why are different social media platforms always portrayed as a ‘versus’ rather than an ‘as well as’?’ Next time we’ll look at brands that are embracing the different platforms and those that aren’t. Have you noticed it’s always a battle for supremacy +

Posted on May 24, 2013 by

What to look out for this week (20 – 27 May)

Monday 20 – World Health Assembly, Switzerland. Daft Punk release much-hyped album. Tuesday 21 – Centenary Chelsea Flower Show begins, running til Saturday. Microsoft unveils the next generation of Xbox. Thursday 23 – Microsoft Surface Pro hits UK stores (10.6in Windows 8 tablet). Friday 24 – First retrospective exhibit of Rolling Stones opens at the Rock and Roll +

Posted on May 20, 2013 by

The Friday five

Aberfield PR’s Friday skip through the forest of news. Things that make you go Goo…gle This week saw Google’s annual developer conference in San Francisco, and undoubtedly the two biggest announcements were Google Play Music All Access (catchy) and the updates to Google Maps. If you wanted clear evidence that Google has well and truly +

Posted on May 17, 2013 by

Tweets from @AberfieldPR

Read our bank holiday Friday news round-up http://t.co/jImJGXVvKo

4:37 PM — 24 May 13

@chloe_tw You're the first we know of to break that news on Twitter. #impressed

2:01 PM — 24 May 13

Can't wait to get stuck into #LeedsLovesFood, on for a full fortnight from this weekend. Fill us up!

1:13 PM — 24 May 13

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