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Influencing Your
Trade Customers

At Aberfield, our business-to-business (B2B) PR expertise, and our ability
to influence trade customers, is second-to-none.

Our collective PR and B2B marketing experience covers a broad range of sectors – from food manufacture and transport, to professional services, construction and education – and our team has helped companies generate leads, win business and build their brands.

Our PR focus is on understanding, reaching and influencing your target B2B customers through PR in order to bring business benefits.

We use the business media, trade magazines, websites and social media in order to help convert potential leads into new customers, and existing customers into even more profitable relationships.

But our PR skills extend well beyond media relations. We also use brochures, reports, case studies and white papers to influence the profile and perceptions of your business, and position it more effectively in your key markets.

Our copywriting expertise can help influence the outcome of tenders and award submissions, and our speechwriting abilities can positively influence a conference audience’s attitudes towards doing business with you.

Aberfield’s Leeds-based B2B PR team has worked with clients throughout the UK on a wide range of public relations, copywriting and stakeholder influencing programmes.

For more information about our B2B PR experience, please contact us.

 

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind. bit.ly/2li7VKT

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital bit.ly/2ldZAb3

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we… twitter.com/i/web/status/8…

2:29 PM — 20 Feb 17

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