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Your Consumers

Aberfield is a creative PR and digital communications agency in Leeds that knows how to reach and influence target consumers and turn them into loyal brand advocates.

Through PR and social media we build brand trust, or help establish new brands in the market. Above all, we drive sales. That’s because our PR and social media campaigns are focused on commercial success, not ‘noise’.

Through our PR activities – from traditional, online and social media relations, to stunts, sponsorships, promotions and experiential events – we make a positive impact on consumers.

At Aberfield PR we help change the way consumers think and feel about a brand. We get them to buy the products, and to recommend them to their families and friends.


“The Aberfield team has significant experience of working with global brands in the food and drink sector, and unparalleled insight into the category, so it was a natural decision to work with them.”

Charlie Simpson-Daniel, co-founder and director, Kings Elite Snacks

We carefully target journalists, commentators, bloggers and tweeters. Our offline and online PR activity focuses on the programmes, publications, websites, blogs and social networks that will have the greatest influence on brand loyalty and buying decisions.

Our Leeds team’s success in reaching and influencing consumers through public relations and social media is reflected in the many award-winning PR campaigns they’ve been involved with.

Our recent consumer PR work has included:

  • Supporting the re-brand and repositioning of Harrogate Spring Water and launching its partnerships with England Cricket and Ascot Racecourse.
  • Launching the Kings Elite Snacks range of biltong and jerky products to the consumer media, and driving consumer engagement (and online sales) through its social media channels.
  • Helping QHotels target the leisure market across its UK portfolio of 27 four and five-star properties.
  • Working with The Football Pools to strengthen its engagement with football fans through its Twitter and Facebook channels.

For more information about those campaigns and many more, please contact us.

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind.

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we……

2:29 PM — 20 Feb 17

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