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Influencing
Your Consumers

Aberfield is a creative PR and social media agency in Leeds that knows how to reach and influence target consumers and turn them into loyal brand advocates.

Through PR and social media we build brand trust, or help establish new brands in the market. Above all, we drive sales. That’s because our PR and social media campaigns are focused on commercial success, not ‘noise’.

Through our PR activities – from traditional, online and social media relations, to stunts, sponsorships, promotions and experiential events – we make a positive impact on consumers.

At Aberfield PR we help change the way consumers think and feel about a brand. We get them to buy the products, and to recommend them to their families and friends.

We carefully target journalists, commentators, bloggers and tweeters. Our offline and online PR activity focuses on the programmes, publications, websites, blogs and social networks that will have the greatest influence on brand loyalty and buying decisions.

Our Leeds team’s success in reaching and influencing consumers through public relations and social media is reflected in the many award-winning PR campaigns they’ve been involved with.

For more information about those campaigns and our experience, please contact us.

Latest News

Tripped up by TripAdvisor? Make your PR count

With a looming family holiday to plan, I’ve been comparing other people’s approaches to choosing where they stay, eat and visit on their holidays and what influences their decisions. It’s a big ticket purchase for many, so the research that goes into it takes time and is often meticulous. For me, I mainly rely on +

Posted on June 18, 2013 by

The week ahead: 17 – 21 June

What to look out for in the news this week… Monday 17 – G8 Summit hosted by David Cameron in Northern Ireland. Expected to be attended by Obama and Vladimir Putin, amongst others. National Ride to Work Day – motorbikes and scooters. Tuesday 18 – Start of Royal Ascot, which runs until Saturday. (Please no +

Posted on June 17, 2013 by

A run through of the week’s top PR and social stories from Aberfield PR

We’re as concerned as everyone else about online snooping and being secretly monitored, so not wanting to get caught up in the NSA’s Prism, this week’s Friday round-up has been vetted at the highest level (it’s quite short in other words). Motor manufacturers take to Twitter It seems to be the week for motor manufacturers +

Posted on June 14, 2013 by

Week ahead 10 – 14 June

Monday 10 – The Aegon Championships begin, one of the world’s premier tennis events, at The Queens Club, London. Tuesday 11 – First edition of The Great Gatsby by F Scott Fitzgerald auctioned at Sotheby’s, New York. Thursday 13 – The Duchess of Cambridge officially names a new cruise ship on her last public engagement +

Posted on June 10, 2013 by