Aberfield is a creative PR and digital communications agency in Leeds that knows how to reach and influence target consumers and turn them into loyal brand advocates.
Through PR and social media we build brand trust, or help establish new brands in the market. Above all, we drive sales. That’s because our PR and social media campaigns are focused on commercial success, not ‘noise’.
Through our PR activities – from traditional, online and social media relations, to stunts, sponsorships, promotions and experiential events – we make a positive impact on consumers.
At Aberfield PR we help change the way consumers think and feel about a brand. We get them to buy the products, and to recommend them to their families and friends.
“The Aberfield team has significant experience of working with global brands in the food and drink sector, and unparalleled insight into the category, so it was a natural decision to work with them.”
Charlie Simpson-Daniel, co-founder and director, Kings Elite Snacks
We carefully target journalists, commentators, bloggers and tweeters. Our offline and online PR activity focuses on the programmes, publications, websites, blogs and social networks that will have the greatest influence on brand loyalty and buying decisions.
Our Leeds team’s success in reaching and influencing consumers through public relations and social media is reflected in the many award-winning PR campaigns they’ve been involved with.
Our recent consumer PR work has included:
- Supporting the re-brand and repositioning of Harrogate Spring Water and launching its partnerships with England Cricket and Ascot Racecourse.
- Launching the Kings Elite Snacks range of biltong and jerky products to the consumer media, and driving consumer engagement (and online sales) through its social media channels.
- Helping QHotels target the leisure market across its UK portfolio of 27 four and five-star properties.
- Working with The Football Pools to strengthen its engagement with football fans through its Twitter and Facebook channels.
For more information about those campaigns and many more, please contact us.