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Influencing
Your Consumers

Aberfield is a creative PR and social media agency in Leeds that knows how to reach and influence target consumers and turn them into loyal brand advocates.

Through PR and social media we build brand trust, or help establish new brands in the market. Above all, we drive sales. That’s because our PR and social media campaigns are focused on commercial success, not ‘noise’.

Through our PR activities – from traditional, online and social media relations, to stunts, sponsorships, promotions and experiential events – we make a positive impact on consumers.

At Aberfield PR we help change the way consumers think and feel about a brand. We get them to buy the products, and to recommend them to their families and friends.

We carefully target journalists, commentators, bloggers and tweeters. Our offline and online PR activity focuses on the programmes, publications, websites, blogs and social networks that will have the greatest influence on brand loyalty and buying decisions.

Our Leeds team’s success in reaching and influencing consumers through public relations and social media is reflected in the many award-winning PR campaigns they’ve been involved with.

For more information about those campaigns and our experience, please contact us.

Latest News

The Friday five

Aberfield PR’s Friday skip through the forest of news. Things that make you go Goo…gle This week saw Google’s annual developer conference in San Francisco, and undoubtedly the two biggest announcements were Google Play Music All Access (catchy) and the updates to Google Maps. If you wanted clear evidence that Google has well and truly +

Posted on May 17, 2013 by

It’s all about metrics, travel bloggers

  I recently attended a travel PR workshop where one of the speakers said they had a ‘no bloggers’ rule when arranging press trips. They just stuck to traditional journalists on the big national newspapers and magazines, major websites and key regional newspapers only. That’s a bit old school, I scoffed. Their reasoning, though, was +

Posted on May 17, 2013 by

The week ahead: 13 – 19 May

A handy guide to what to look out for in the news this week: Monday 13 – Eurozone ministers release six billion for Greece rescue package. Wednesday 15 – Cannes Film Festival begins. Thursday 16 - Ivor Novello Awards, European Cyber Security Summit, and Instagram launches new photo tagging feature. Saturday 18 – London protests against privatisation of NHS. +

Posted on May 13, 2013 by

Aberfield PR’s stories of the week

You’d think Fergie’s retirement (that’s Sir Alex, not Sarah…or even Will.i.am’s mate) was the only story in town this week, but here at Aberfield Towers we’re very alert to a good PR story (or a bad one), so here’s a few that caught our eye. New YouTube service offers opportunities for brands Eight years after +

Posted on May 10, 2013 by

Tweets from @AberfieldPR

This week's PR and news stories that have been on our radar. It's the Friday five http://t.co/FF8Y30e8NB

4:43 PM — 17 May 13

Just had a Suede song dedicated to us by @Xfm. How cool is that?! Now they're definitely our fave station!

3:13 PM — 17 May 13

Experimenting to see which radio station's best for office #productivity. Today it's @Xfm. Seems to be having a positive effect #rocking

3:00 PM — 17 May 13

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