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Crisis Communications

Any sudden and unexpected event capable of having a significant negative influence on your reputation – and, consequently, your commercial success – constitutes a crisis.

A crisis can hit you at any time, from any direction. It could be a life-threatening accident, but in our ‘connected’ society it could just as easily start from a tweet, or a comment on a blog.

And once it takes hold, the speed at which a crisis can build momentum is frightening. If you don’t handle it properly, it can destroy your reputation – and maybe your entire business – in a matter of hours.

At Aberfield PR, we have a team highly experienced in crisis management. They’ve managed internal and external communications in crisis situations ranging from rail crashes and food contaminations, to strikes and corporate fraud.

We can’t always stop a crisis from occurring, but through sensitive PR and communications handling we can restrict its impact and give your organisation the best chance of a full recovery.

Using our extensive and award-winning PR and social media skills, the specialist crisis management team at Aberfield PR can  help you influence the perceptions, opinions and behaviours of your key audiences, so that the crisis doesn’t have a significant impact on your reputation or sales.

Our crisis communications and emergency PR expertise covers pre-crisis planning, the control and management of communications during a crisis and – just as importantly – the post-crisis review phase.

As our crisis PR work is highly confidential, we’re unable to highlight any relevant case studies on our website. If you’d like more information about Aberfield PR’s issues management and crisis PR expertise, or wish to discuss how we can help you, please contact Phil Reed or Tim Downs on 0113 88 00 444 in the strictest confidence.

Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

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Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind.

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we……

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