Any sudden and unexpected event capable of having a significant negative influence on your reputation – and, consequently, your commercial success – constitutes a crisis.
A crisis can hit you at any time, from any direction. It could be a life-threatening accident, but in our ‘connected’ society it could just as easily start from a tweet, or a comment on a blog.
And once it takes hold, the speed at which a crisis can build momentum is frightening. If you don’t handle it properly, it can destroy your reputation – and maybe your entire business – in a matter of hours.
At Aberfield PR, we have a team highly experienced in crisis management. They’ve managed internal and external communications in crisis situations ranging from rail crashes and food contaminations, to strikes and corporate fraud.
We can’t always stop a crisis from occurring, but through sensitive PR and communications handling we can restrict its impact and give your organisation the best chance of a full recovery.
Using our extensive and award-winning PR and social media skills, the specialist crisis management team at Aberfield PR can help you influence the perceptions, opinions and behaviours of your key audiences, so that the crisis doesn’t have a significant impact on your reputation or sales.
Our crisis communications and emergency PR expertise covers pre-crisis planning, the control and management of communications during a crisis and – just as importantly – the post-crisis review phase.
As our crisis PR work is highly confidential, we’re unable to highlight any relevant case studies on our website. If you’d like more information about Aberfield PR’s issues management and crisis PR expertise, or wish to discuss how we can help you, please contact Phil Reed or Tim Downs on 0113 88 00 444 in the strictest confidence.