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Crisis Communications

Any sudden and unexpected event capable of having a significant negative influence on your reputation – and, consequently, your commercial success – constitutes a crisis.

A crisis can hit you at any time, from any direction. It could be a life-threatening accident, but in our ‘connected’ society it could just as easily start from a tweet, or a comment on a blog.

And once it takes hold, the speed at which a crisis can build momentum is frightening. If you don’t handle it properly, it can destroy your reputation – and maybe your entire business – in a matter of hours.

At Aberfield PR, we have a team highly experienced in crisis management. They’ve managed internal and external communications in crisis situations ranging from rail crashes and food contaminations, to strikes and corporate fraud.

We can’t always stop a crisis from occurring, but through sensitive PR and communications handling we can restrict its impact and give your organisation the best chance of a full recovery.

Using our extensive and award-winning PR and social media skills, the specialist crisis management team at Aberfield PR can  help you influence the perceptions, opinions and behaviours of your key audiences, so that the crisis doesn’t have a significant impact on your reputation or sales.

Our crisis communications and emergency PR expertise covers pre-crisis planning, the control and management of communications during a crisis and – just as importantly – the post-crisis review phase.

As our crisis PR work is highly confidential, we’re unable to highlight any relevant case studies on our website. If you’d like more information about Aberfield PR’s issues management and crisis PR expertise, or wish to discuss how we can help you, please contact Phil Reed or Tim Downs on 0113 88 00 444 in the strictest confidence.

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KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

“Alexa, what’s the opportunity for brands?”

I, like many others, have experienced the joys of the new Amazon Echo since it launched last year. For those that haven’t, the Amazon Echo is a virtual voice-controlled assistant for the home. The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite +

Posted on March 3, 2017 by

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