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What We Do

In the world of PR, everyone seems to talk about “building relationships”, “raising awareness” or “managing reputations”. We do all that, naturally, but here at Aberfield we believe PR should do more than that for you.

We think the key factor in a successful PR campaign is who’s been positively influenced by our activities. Influenced enough to think, feel or act differently – whether that’s how a brand is perceived, how an organisation is regarded or how a product sells.

That’s different to the traditional PR approach, which is largely one way. Messages go out, and it’s hoped they’re received, understood and acted upon.

Why do we focus on influence? Because in our connected world, PR and communication is much less linear. Thanks to tweets and re-tweets, posts and messages, comments and reviews, a single message can be received, interpreted, forwarded and reinterpreted hundreds of times in a matter of minutes.

From our agency headquarters in Leeds, Yorkshire, we work with businesses and brands throughout the UK, using our PR and digital communication skills to maximise the impact of every campaign.

Our PR consultancy role is to use our insights into your business and your target audiences to develop and deliver creative PR and social media programmes that influence the opinions, perceptions and – most importantly – behaviours of those target audiences.

Because only by using our PR expertise to influence those opinions and behaviours can we make a meaningful difference to your business or your brand.

That’s Positive Influence. 


“Aberfield demonstrated an impressive combination of strategic thinking and creativity that will help to differentiate QHotels across the conferencing, leisure and business markets.”

Claire Rowland, Director of Marketing, QHotels



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Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

“Alexa, what’s the opportunity for brands?”

I, like many others, have experienced the joys of the new Amazon Echo since it launched last year. For those that haven’t, the Amazon Echo is a virtual voice-controlled assistant for the home. The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite +

Posted on March 3, 2017 by

Tweets from @AberfieldPR

50% of charities don't have a digital strategy according to the Charity Digital Skills Report says @SkillsPlatform

1:12 PM — 27 Mar 17

#Instagram announces hitting 1m advertisers and 8m business users. Plus loads of other stats to geek over

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