What We Do
At Aberfield, we believe our PR role goes beyond building relationships,
raising awareness or managing reputations.
The key factor in a successful PR campaign is who’s been positively influenced by our activities. Influenced enough to think, feel or act differently – whether that’s how a brand is perceived, how an organisation is regarded or how a product sells.
The traditional PR approach is largely one way. Messages go out, and it’s hoped they’re received, understood and acted upon.
But in our connected world, communication is much less linear. Thanks to tweets and re-tweets, posts and messages, comments and reviews, a single message can be received, interpreted, forwarded and reinterpreted hundreds of times in a matter of minutes.
From our PR agency headquarters in Leeds, West Yorkshire, we work with businesses and brands throughout the UK, using our PR and social media skills to maximise the communications impact.
Our PR consultancy role is to use our insights into your business and your target audiences to develop and deliver creative PR and social media programmes that influence the opinions, perceptions and – most importantly – behaviours of those target audiences.
Because only by using our PR expertise to influence those opinions and behaviours can we make a meaningful difference to your business or your brand.
That’s Positive Influence.