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What We Do

In the world of PR, everyone seems to talk about “building relationships”, “raising awareness” or “managing reputations”. We do all that, naturally, but here at Aberfield we believe PR should do more than that for you.

We think the key factor in a successful PR campaign is who’s been positively influenced by our activities. Influenced enough to think, feel or act differently – whether that’s how a brand is perceived, how an organisation is regarded or how a product sells.

That’s different to the traditional PR approach, which is largely one way. Messages go out, and it’s hoped they’re received, understood and acted upon.

Why do we focus on influence? Because in our connected world, PR and communication is much less linear. Thanks to tweets and re-tweets, posts and messages, comments and reviews, a single message can be received, interpreted, forwarded and reinterpreted hundreds of times in a matter of minutes.

From our agency headquarters in Leeds, Yorkshire, we work with businesses and brands throughout the UK, using our PR and digital communication skills to maximise the impact of every campaign.

Our PR consultancy role is to use our insights into your business and your target audiences to develop and deliver creative PR and social media programmes that influence the opinions, perceptions and – most importantly – behaviours of those target audiences.

Because only by using our PR expertise to influence those opinions and behaviours can we make a meaningful difference to your business or your brand.

That’s Positive Influence. 


“Aberfield demonstrated an impressive combination of strategic thinking and creativity that will help to differentiate QHotels across the conferencing, leisure and business markets.”

Claire Rowland, Director of Marketing, QHotels



Latest News

Aberfield lands brainstrust PR brief

Aberfield has been appointed by Britain’s leading supportive brain tumour charity, brainstrust, to provide PR support for its ambitious growth plans. We recently helped brainstrust promote its sell-out event, Neverest88. Our latest brief will help raise the charity’s profile and reputation with potential funding partners, fundraisers and supporters, as well as with those affected by +

Posted on February 14, 2017 by

Why the radio star is still very much alive

Yesterday we were at MediaCity in Salford hosting a broadcast day with our client first direct. I happened to mention this to some friends as we discussed our working weeks and their reaction was extremely interesting. Despite the fact that they all listen to the radio at some point during the day – whilst getting +

Posted on February 10, 2017 by

“A Taste of PR”: A Week of Work Experience at a PR Agency

My name is Chichi and I am a lifestyle blogger currently living in Leeds. I spent a week as a PR intern at Aberfield Communications, where I experienced my very first taste of public relations. Interning at Aberfield was an amazing experience. It was great to get an insight of what life is like day-to-day +

Posted on February 10, 2017 by

Will stories help shoppers fall back in love with the Tesco brand?

As a time-poor mother-of-two who tries to stick to a weekly food budget but regularly fails at this and, if I’m being honest, actually favours convenience, I’m probably the ideal target customer for supermarkets. This is why it’s always puzzled me that I’ve never really identified with any of the marketing campaigns that have been +

Posted on January 31, 2017 by

Tweets from @AberfieldPR

Our inspiration for today comes from @Eurostar's new campaign and a #travelstateofmind.

12:19 PM — 21 Feb 17

66% of marketers don't understand their audiences following Brexit and Trump votes according to @GLDigital

2:34 PM — 20 Feb 17

Sometimes things are just so good you have to share them. Naoyuki Oi gave the best post match interview ever and we……

2:29 PM — 20 Feb 17

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