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Influencing Your

The team at Aberfield PR in Leeds has wide-ranging experience in helping businesses and charities to reach, and positively influence, investors, financial supporters and other stakeholders.

Whether you’re a listed or private company with shareholders to please, or a non-profit organisation seeking to retain or attract financial supporters, PR can be hugely beneficial, but your stakeholder community needs careful handling.

At Aberfield we’re experts in using our PR, social media and corporate communications knowledge and experience to help you create and maintain positive relationships with those individuals, or organisations, who have a vested interest in your success.

Through our PR and communications programmes, our Leeds-based team ensures those audiences have a better understanding of your business, your short-term objectives and your long-term vision. From helping you develop a stakeholder strategy, to assisting in the management and delivery of a stakeholder engagement programme, we have the knowledge and experience to ensure your key stakeholder audiences are positively influenced.

Through the business media, or directly through videos, brochures, conferences and exhibitions, we help to protect or enhance your reputation among existing stakeholders, and we also create opportunities to influence the attitudes and actions of new stakeholders.

For charities, Aberfield PR can help increase donations and encourage new supporters by using PR, social media or corporate communications to raise awareness of your goals, and we influence individuals and corporate bodies alike to support you.

For more information about our relevant PR, corporate communications and stakeholder engagement experience, please contact us.

Latest News

It’s time to make insight and planning key skills for every PR professional

Back in May 2012, when Aberfield first opened its doors, one or two eyebrows were raised in the PR world when we described our approach as being based on audience insight, and our measurement on the degree to which we had influenced those audiences. That wasn’t typical language from a PR agency. Five years ago, +

Posted on March 29, 2017 by

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals……

8:54 AM — 29 Mar 17

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