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Influencing Your
Employees

Maintaining a motivated and committed workforce has never been more
challenging. Nor has it ever been more important.

Key to that motivation and commitment is consistent engagement with employees – even when times are tough.

Good engagement means employees don’t just listen, they are listened to. They have a voice, and they have a role in shaping the future of their organisations. It is much more than ‘internal communications’.

At Aberfield, we use our extensive internal PR and corporate communications experience to ensure your employees are not only well informed, but are advocates for your business and a positive influence with all your stakeholders.

Our experienced team here in Leeds has managed internal PR and employee communications programmes for a range of blue-chip organisations, from communicating corporate visions to sensitive business restructuring.

We understand HR legislation, but we also have direct access to experienced HR advisers and employment lawyers.

 

What can we help you with?

  • Developing an internal communications strategy
  • Employee research to find out how your employees think and feel right now
  • Implementing your communications plan
  • Developing engaging employee campaigns and initiatives
  • Creating and managing employee events
  • Developing a CSR strategy to engage with employees
  • Change management – communicating with employees through times of change
  • Creating and managing enterprise social networks – your social media channels
  • Producing employee content for your intranet, social media channels or internal publications, from video to infographics
  • Copywriting for web, newsletters and publications, blogs and social media
  • Producing regular e-newsletters, magazines

For more information about our relevant internal PR and employee communications experience, please contact us.

Latest News

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

“Alexa, what’s the opportunity for brands?”

I, like many others, have experienced the joys of the new Amazon Echo since it launched last year. For those that haven’t, the Amazon Echo is a virtual voice-controlled assistant for the home. The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite +

Posted on March 3, 2017 by

Tweets from @AberfieldPR

50% of charities don't have a digital strategy according to the Charity Digital Skills Report says @SkillsPlatform bit.ly/2nstj11

1:12 PM — 27 Mar 17

#Instagram announces hitting 1m advertisers and 8m business users. Plus loads of other stats to geek over bit.ly/2n9O7Zw

9:46 AM — 27 Mar 17

How brands have responded to #RedNoseDay bit.ly/2nf6Pit

4:16 PM — 24 Mar 17

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