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Influencing Your
Trade Customers

At Aberfield, our business-to-business (B2B) PR expertise, and our ability to influence trade customers, is second-to-none.

Our collective PR and B2B marketing experience covers a broad range of sectors – from food manufacture and transport, to professional services, construction and education – and our team has helped companies generate leads, win business and build their brands.

Our PR focus is on understanding, reaching and influencing your target customers in order to bring business benefits.

We use the business media, trade magazines, websites and social media in order to help convert potential leads into new customers, and existing customers into even more profitable relationships.

But our PR skills extend well beyond media relations. We also use brochures, reports, case studies and white papers to influence the profile and perceptions of your business, and position it more effectively in your key markets.

Our copywriting expertise can help influence the outcome of tenders and award submissions, and our speechwriting abilities can positively influence a conference audience’s attitudes towards doing business with you.

Aberfield’s Leeds-based B2B PR team has worked with clients throughout the UK on a wide range of public relations, copywriting and stakeholder influencing programmes.

For more information about our B2B PR experience, please contact us.



Latest News

It’s time to make insight and planning key skills for every PR professional

Back in May 2012, when Aberfield first opened its doors, one or two eyebrows were raised in the PR world when we described our approach as being based on audience insight, and our measurement on the degree to which we had influenced those audiences. That wasn’t typical language from a PR agency. Five years ago, +

Posted on March 29, 2017 by

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals……

8:54 AM — 29 Mar 17

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