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Your Consumers

Aberfield is a creative PR and social media agency in Leeds that knows how to
reach and influence your target consumers, and turn them into loyal
advocates of your brand.

Through PR and social media we build brand trust, or help establish new brands in the market. Above all, we drive sales. That’s because our PR and social media campaigns are focused on commercial success, not ‘noise’.

Through our PR activities – from traditional, online and social media relations, to stunts, sponsorships, promotions and experiential events – we make a positive impact on consumers.

At Aberfield PR we help change the way consumers think and feel about a brand. We get them to buy the products, and to recommend them to their families and friends.


“The Aberfield team has significant experience of working with global brands in the food and drink sector, and unparalleled insight into the category, so it was a natural decision to work with them.”

Charlie Simpson-Daniel, co-founder and director, Kings Elite Snacks

We carefully target journalists, commentators, bloggers and tweeters. Our offline and online PR activity focuses on the programmes, publications, websites, blogs and social networks that will have the greatest influence on brand loyalty and buying decisions.

Our Leeds team’s success in reaching and influencing consumers through public relations and social media is reflected in the many award-winning PR campaigns they’ve been involved with.

Our recent consumer PR work has included:

  • Supporting the re-brand and repositioning of Harrogate Spring Water and launching its partnerships with England Cricket and Ascot Racecourse.
  • Launching the Kings Elite Snacks range of biltong and jerky products to the consumer media, and driving consumer engagement (and online sales) through its social media channels.
  • Helping QHotels target the leisure market across its UK portfolio of 27 four and five-star properties.
  • Working with The Football Pools to strengthen its engagement with football fans through its Twitter and Facebook channels.

For more information about those campaigns and our experience, please contact us.

Latest News

It’s time to make insight and planning key skills for every PR professional

Back in May 2012, when Aberfield first opened its doors, one or two eyebrows were raised in the PR world when we described our approach as being based on audience insight, and our measurement on the degree to which we had influenced those audiences. That wasn’t typical language from a PR agency. Five years ago, +

Posted on March 29, 2017 by

KFC’s Clean Eating Burger – did you believe it?

KFC recently launched a ‘Clean Eating Burger’ in collaboration with Figgy Poppleton-Rice. Or did they? The video cover image, a close up of the product with a list of the ingredients, was all the information I thought I needed; the “ice cube relish” gave it away for me, but many believed the burger would be +

Posted on March 15, 2017 by

Making the press officer the story is simply a weapon of mass distraction

I don’t know about you but I couldn’t name a single one of Barack Obama’s or even Theresa May’s press secretaries or spokespeople. Yet the names of Sean Spicer, Kellyanne Conway and Stephen Bannon are already household names, only a short time into Donald Trump’s presidency. In the UK we’ve become used to political spin +

Posted on March 10, 2017 by

Hello from Aberfield’s newest addition

Hello! I’m Chloë, Aberfield’s newest consultant. An events management graduate, I’ve worked on events and PR activities for brands including NHS, Maserati, V Festival and Bupa. I always enjoyed the PR side of events so decided to make the move into PR full time and so far, so good! The team at Aberfield have welcomed +

Posted on March 8, 2017 by

Tweets from @AberfieldPR

Can brands save photojournalism? Interesting thoughts via @TheDrum

1:04 PM — 30 Mar 17

Marketers are consistently overestimating how much budget will be spent on social media

2:01 PM — 29 Mar 17

New on the Aberfield blog: Why insight and planning should be key skills for all #PR professionals……

8:54 AM — 29 Mar 17

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