Aberfield Communications Logo Menu

Catch up on the latest news and views from Aberfield PR on our blog

Veganuary 2019: listening to audiences or jumping on the bandwagon?

We take a look into which brands made a success of their Veganuary promotions

Veganism is taking the UK by storm – not only is the vegan market now worth more than £572 million, but three million people said they would attempt to go vegan for January this year, according to a poll by VoucherCodes. Whether it’s to help the environment, health reasons or to s...

Plus

Posted on Fri 15th Feb, 2019 in: Blogs by Rebecca Farnsworth

#buyapaper: the campaign that reveals the positive influence of local newspapers

Ian Briggs examines why printed news is still relevant in a growing digital world

Journalists, including those from The Yorkshire Post and Yorkshire Evening Post, have been making a lot of noise on Twitter recently. And, refreshingly, it’s not all been about bashing Brexit. Posts have been raising awareness of #buyapaper, a campaign supporting the local newspaper industry ...

Plus

Posted on Mon 4th Feb, 2019 in: Blogs, Industry Comment, Media, Newspapers by Ian Briggs

Why does it feel like brands are ignoring baby boomers?

Everyone wants to get in front of Gen Z and millennials, but are brands missing a trick by excluding baby boomers from their marketing?

The idea for this blog came about one day when I was reading another insight article from a marketing title about how to attract Gen Z and millennials. It got me thinking, there are so many in-depth pieces on what these generations want to buy and their behaviour online, but no-one is talking about ...

Plus

Posted on Tue 22nd Jan, 2019 in: Insight by Katie Wadsworth

Major growth push continues for Aberfield

Former The Yorkshire Post and TheBusinessDesk.com editor joins the Aberfield team!

Major growth plans continue at Aberfield, as we welcome Ian Briggs as a senior consultant. Ian, a well-known figure in the Yorkshire corporate and business world for more than 15 years, joins from Finn where he was an associate director specialising in corporate and B2B communications across a dive...

Plus

Posted on Wed 16th Jan, 2019 in: Appointments by Rebecca Farnsworth

Twitter Icon LinkedIn Icon Pinterest Icon Google Icon