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Celebrating our work in Leeds

It’s a big night for us tonight, as we get into our best dresses (and suits) and celebrate the finest in PR at the 2016 CIPR PRide Awards at The Queens in Leeds.

There are some fantastic PR campaigns delivered in the city each year, so we’re incredibly proud to be attending the awards as a Leeds-based agency. But what we’re most excited about is how some of the campaigns that are up for awards have benefited the region. We’ve generated sig...

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Posted on Thu 17th Nov, 2016 in: Public Relations by Phil Reed

Snapchat: the last social media barrier for marketers and communicators

There aren’t many brands out there that aren’t on social media. Whether it’s a retailer on Instagram, or a manufacturer on LinkedIn, most of us are used to seeing brand content in our daily social media feeds.

While many brands and businesses of different sizes post regular content on Instagram, Twitter, Pinterest and Facebook, Snapchat is a different platform altogether and is still in the early stage of brands using it for marketing and communication campaigns. This means that while huge international b...

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Posted on Thu 10th Nov, 2016 in: Advice, Social Media by Phil Reed

Ten of the best free online audience insight tools

So you've identified your target audience and you're thinking about a programme of marketing activity. What next?

So you've identified your target audience and you're thinking about a programme of marketing activity. What next? If you've visited our website, you'll know that here at Aberfield we're all about an 'audience-first' approach. We strongly believe that before teams even think about marketing, PR or so...

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Posted on Thu 3rd Nov, 2016 in: Advice, Influence by Rebecca Armstrong

Emergency! Communicating in a crisis.

For the first time this year as part of Leeds Business Week, we became a partner and ran one of over 100 events that attracted thousands of attendees from across the city's business community and the wider city region.

With our belief in being a 'Positive Influence', we wanted to make sure that whatever we did would give attendees real hands-on experience and knowledge that they could take away with them. So we designed a live, real-time, crisis communications exercise to test how prepared our brave guests were in...

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Posted on Wed 2nd Nov, 2016 in: Crisis Communications, Crisis Management, Internal Communications, Issues Management, Public Relations by Tim Downs

Aberfield gets on board with National Railway Museum

Hands-on engineering for all the family: Aberfield will be promoting the NRM's unique Future Engineers event in York, taking place this month

The National Railway Museum in York has appointed Aberfield to provide strategic and operational PR support for a week-long series of family-friendly events and activities later this month that will celebrate rail engineering past, present and future. 'Future Engineers' is a new annual fun, interact...

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Posted on Wed 19th Oct, 2016 in: Public Relations, Uncategorized by Phil Reed

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