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Catch up on the latest news and views from Aberfield PR on our blog

Does English football have a reputation left to destroy?

Football has a pretty shocking record when it comes to its own PR.

  From the FIFA corruption scandal, to the newspaper ‘sting’ on former England manager Sam Allardyce, the game seems to be constantly lurching from one crisis to another, while those responsible for running football stick their heads in the sand. So it’s hardly a shock that ...

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Posted on Fri 9th Dec, 2016 in: Crisis Communications, Issues Management, Public Relations, Reputation Management by Phil Reed

The latest travel PR 'buzzwords' - and those to avoid in 2017

Marketing teams, PR agencies and tourist boards have been busy inventing a range of weird and wonderful portmanteaus – often suffixed with ‘-cation’ (imaginative) - to capture and, more often than not, create the hottest travel ‘trends’ i

It all started with 'styacation', which entered the dictionary in 2009. Working in the travel and tourism industry, we appreciate the odd buzzword does sometimes have a place when capturing a genuine trend. We love a good ‘glamp’, and the odd ‘spacation’ for that matter. Bu...

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Posted on Wed 7th Dec, 2016 in: Advice, Travel by Rebecca Quayle

Tim Downs: My take on The Sun vs Gary Lineker

In October this year The Sun trained its sights on Gary Lineker, following a series of tweets where he questioned some people's reactions to the first children entering the UK from the Calais refugee camp.

In his tweets, Lineker branded some of the reaction as “racist and utterly heartless”, which The Sun used as reason to roll out its medieval techniques for manufacturing a scandal. It launched a personal attack on Lineker’s appearance, grabbed a couple of offensive tweets and quote...

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Posted on Tue 29th Nov, 2016 in: Issues Management, Newspapers by Admin

Autumn Statement: PR tips to achieve cut-through for your clients

For those who work in professional services and B2B comms, the Autumn Statement and March Budget always involve a bit of a bun-fight when it comes to gaining coverage in news and trade titles, and the mad scramble to turn around post-speech opinion o

  Journalists and editors are overloaded with pitches and press releases, with a hugely disproportionate ratio between the media opportunities available and the number of experts vying to get their comments heard. But, despite the limited opportunities, it is still possible to get media cover...

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Posted on Tue 22nd Nov, 2016 in: Advice by Jenny Wilkinson

A golden night for Aberfield with FOUR awards!

It’s a day of celebration at Aberfield, as last night we scooped an incredible four awards in the CIPR’s PRide Awards 2016.

It including an amazing double, becoming the first agency to be named Outstanding PR Consultancy of the Year and Outstanding Small PR Consultancy. In naming Aberfield the best agency in Yorkshire and Lincolnshire, the judges praised our “commitment to CPD, robust measurement and exc...

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Posted on Fri 18th Nov, 2016 in: Influence, Public Relations by Phil Reed

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