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Looking back at Black Friday & Cyber Monday week

As the chaos of Black Friday week comes to an end, I'm sure there will be shoppers sat at home happily watching their new TV, while Cyber Monday shoppers will be revelling in the bargain gifts they've got their hands on. As a tradition in America, Black Friday is the day after Thanksgiving, marki...


Posted on Wed 9th Dec, 2015 in: Uncategorized by Louise ODonoghue

Sainsbury's gives something back and it pays off

Christmas is well and truly here as far as retailers are concerned, with the key players launching their festive ad campaigns in the last three weeks. There have been some surprising and some not so surprising choices for Christmas themes this year. John Lewis opted for a tear-jerking story-te...


Posted on Fri 27th Nov, 2015 in: Industry Comment, Influence, Marketing, Reputation Management by Emma Lister

Aberfield wins top social media award at 2015 PRide Awards

A few sore heads in the office in the morning is always the sign of a good night previously. On this occasion it was due to attending the 2015 CIPR PRide Awards at Aspire, Leeds. We were up for three awards: Outstanding PR Consultancy, Outstanding Small PR Consultancy and Best Use of Social M...


Posted on Fri 27th Nov, 2015 in: Evaluation, Influence, Public Relations, Social Media by Aberfield

Emojis: A new language for internal communications?

This week The Oxford Dictionary announced its Word of the Year is, wait for it, not actually a word. This year's Word of the Year has, in fact, been selected as the "tears of joy"? emoji. My reaction was mixed. On the one hand, I feel a little fooled that The Oxford Dictionary, of all organi...


Posted on Fri 20th Nov, 2015 in: Culture, Internal Communications by Rebecca Armstrong

Why the airport link road plans are vital for the North, not just Leeds

It's almost impossible at the moment to read or talk about the Northern Powerhouse without using 'connectivity' in every other sentence. Politicians, civic leaders and business organisations are talking about the need to drive the Northern economy by connecting its biggest cities. More often than...


Posted on Fri 13th Nov, 2015 in: Influence, Public Relations by Phil Reed

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