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Catch up on the latest news and views from Aberfield PR on our blog

The Rise of the Zombie

As we approach the scariest night of the year, brands have been gearing up as usual for the occasion with spooky social media content and haunting ads, marketing and brand campaigns. But which Halloween creature fared the best this year? Here's our run-down of the most PR-ed and influential Hall...

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Posted on Fri 31st Oct, 2014 in: Influence, Public Relations, Reputation Management, Social Media by Rebecca Armstrong

Good week / bad week: The positive and negative influencers

As a PR agency we always keep our Aberfield eye on the news agenda. Here are some of the positive and negative stories about brands, people and issues this week. Good week for: Breast Cancer Campaign after its stunt to turn iconic landmarks in cities across the UK pink in aid of the charity. ...

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Posted on Fri 24th Oct, 2014 in: Newspapers, Public Relations, Social Media by Emma Lister

We've got the Jake Bugg!

We had an amazing evening on Sunday as we hosted a media event with our client first direct, helping to mark its 25th anniversary with a special one-off gig at the first direct arena. We were joined by bloggers and journalists from Leeds and across the UK. Thanks to Leeds List, Crash Records, Yor...

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Posted on Tue 21st Oct, 2014 in: Public Relations, Social Media by Emma Lister

Five rules of influencer engagement

On Sunday we're taking bloggers and journalists to an exclusive gig, 'Jake Bugg and special guests', hosted by our client first direct at first direct arena. We've been busy planning and talking to lots of different music, lifestyle and culture bloggers from near and far ahead of the event this week...

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Posted on Thu 16th Oct, 2014 in: Influence, Public Relations by Rebecca Armstrong

A Superfast client win

We're toasting another client win this week as we pitched for, and were appointed as, the PR and marketing agency for Superfast West Yorkshire. We've been handed a brief to create and deliver a PR and marketing strategy for Superfast West Yorkshire, an organisation that aims to connect 97% of the...

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Posted on Tue 14th Oct, 2014 in: Influence, Public Relations, Social Media by Aberfield

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