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A quick round up of things that made us smile this week

We're fairly split down the middle of the office; half of us are mad about football, the other half not so much. But after the latest British football export fell foul of the local lingo, the internet spawned this brilliant Vine of David Moyes speaking Spanish dubbed over the U2 track Vertigo. And t...

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Posted on Fri 5th Dec, 2014 in: Social Media by Christian Dente

Wilson tops our influential CEO survey

Our third annual Footsie Influencer Report is now out, detailing the most influential communicators among Britain's top bosses, and this year it's Legal & General's Nigel Wilson who takes our top spot. Wilson's number one ranking - he follows in the footsteps of Unilver's Paul Polman and, las...

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Posted on Tue 25th Nov, 2014 in: Industry Comment, Influence by Aberfield

YouGov's Profiles is more than a research tool, it's the media's new go-to content generator

As an agency that starts with the audience and not with the message or channel, we love any tools that give us greater insight into consumers' lives, which is why we love YouGov's new Profiles. Described as a "segmentation and media planning product for agencies and brands"?, it offers you the ch...

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Posted on Thu 20th Nov, 2014 in: Evaluation, Industry Comment, Influence by Tim Downs

Power of the Poppy

This summer, a picture started trending on Twitter. Nothing new there, I know. However, I don't think anyone imagined that the image of poppies at the Tower of London looking like blood pouring out of a window at the Tower and creating a sea of red) would have the global impact and influence it h...

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Posted on Tue 11th Nov, 2014 in: Influence, Public Relations, Social Media by Jenny Wilkinson

Post-Christmas marketing tips to increase customer retention after the festive buzz

We say it every year, but the festive period keeps getting longer, as brands start their aggressive marketing campaigns earlier, and 2014 is no exception. Nearly three quarters of UK retailers believe that this Christmas will bring better trading than last year due to the improved economy and a h...

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Posted on Fri 7th Nov, 2014 in: Industry Comment, Public Relations, Social Media by Emma Lister

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