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Catch up on the latest news and views from Aberfield PR on our blog

The brands passing the authenticity test

Overused phrases are eroding brand authenticity

Have you turned on the TV recently and found yourself longing for a time when all the adverts weren’t seemingly filmed on someone’s phone and where large high street brands with turnovers in the hundreds of millions of pounds weren’t shouting at you that we're "all in this togeth...

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Posted on Tue 30th Jun, 2020 in: Insight by Tim Downs

Join our team!

We're on the hunt for the latest member of the Aberfield team

If you’ve got a couple of years’ agency or in-house PR experience and are now looking for the next challenge get in touch. We’re an award-winning full service agency with comms at its heart. We believe in an insight first approach that’s based on understanding audiences and ...

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Posted on Mon 29th Jun, 2020 in: Recruitment by Rebecca Farnsworth

Hospitality & the Visitor Economy reopen for business: winning back consumer confidence

Communications is going to be key to attracting visitors and paying customers once more

We’ve had mini-breaks to the coast cancelled, trips to the theatre postponed and holidays abroad scrapped for the foreseeable. I for one am itching to have a break and do something fun that doesn’t involve our home or a nearby park. And with the announcement that some businesses in the...

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Posted on Wed 24th Jun, 2020 in: Hospitality, Marketing, Planning, Public Relations, Tourism, Welcome To Yorkshire by Rebecca Farnsworth

The future of travel: taking audiences on your journey

In a world of transport uncertainty, Ian Briggs analyses the vital role communications will play to help steer a clear course

Active Travel seems to be the latest lockdown label of choice. However, unlike some monikers (think ‘unprecedented’ and ‘Dominic Cummings’) it is a phrase that we are unlikely to become tired of hearing. It is in fact nothing new. A term used to describe making journeys by &...

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Posted on Tue 2nd Jun, 2020 in: Advice, Blogs, Industry Comment, Insight, Travel by Ian Briggs

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