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Catch up on the latest news and views from Aberfield PR on our blog

Why does it feel like brands are ignoring baby boomers?

Everyone wants to get in front of Gen Z and millennials, but are brands missing a trick by excluding baby boomers from their marketing?

The idea for this blog came about one day when I was reading another insight article from a marketing title about how to attract Gen Z and millennials. It got me thinking, there are so many in-depth pieces on what these generations want to buy and their behaviour online, but no-one is talking about ...

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Posted on Tue 22nd Jan, 2019 in: Insight by Katie Wadsworth

Major growth push continues for Aberfield

Former The Yorkshire Post and TheBusinessDesk.com editor joins the Aberfield team!

Major growth plans continue at Aberfield, as we welcome Ian Briggs as a senior consultant. Ian, a well-known figure in the Yorkshire corporate and business world for more than 15 years, joins from Finn where he was an associate director specialising in corporate and B2B communications across a dive...

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Posted on Wed 16th Jan, 2019 in: Appointments by Rebecca Farnsworth

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