Catch up on the latest news and views from Aberfield PR on our blog
Everyone wants to get in front of Gen Z and millennials, but are brands missing a trick by excluding baby boomers from their marketing?
The idea for this blog came about one day when I was reading another insight article from a marketing title about how to attract Gen Z and millennials. It got me thinking, there are so many in-depth pieces on what these generations want to buy and their behaviour online, but no-one is talking about ...
Posted on Tue 22nd Jan, 2019 in: Insight by Katie Wadsworth
Former The Yorkshire Post and TheBusinessDesk.com editor joins the Aberfield team!
Major growth plans continue at Aberfield, as we welcome Ian Briggs as a senior consultant. Ian, a well-known figure in the Yorkshire corporate and business world for more than 15 years, joins from Finn where he was an associate director specialising in corporate and B2B communications across a dive...
Posted on Wed 16th Jan, 2019 in: Appointments by Rebecca Farnsworth
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