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Catch up on the latest news and views from Aberfield PR on our blog

Copywriting is a collaborative process, so choose your partner wisely!

One of the services we offer at Aberfield is copywriting. It’s a broad term that covers creating content for a wide range of marketing platforms and channels, and for a number of different purposes.

It’s also a service that every creative agency worth its salt offers. So what does good copywriting look like and what should you be asking an agency that you might be contemplating using?   Understand your audience The first point to consider, before you even think about what copywri...

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Posted on Fri 26th Jan, 2018 in: Advice, Blogs, Copywriting, Industry Comment, Influence, Public Relations by Tim Downs

Events: Engaging your audience

At Aberfield, everything we do is focused on the audience – and this doesn’t just apply to PR campaigns, it’s for events too.

Once you are clear about who exactly your target audience is, it’s time to apply that insight and create an engaging event. We’ve pulled together our top tips to help you put your audience first. Choose your speakers carefully We’re constantly connected to our phones and devices,...

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Posted on Tue 16th Jan, 2018 in: Advice, Events, Planning by Chloe Matthbury

Marketing campaigns that tackle issues and promote positive social messages have huge value…but you’d better mean it.

Tim Downs takes a look at brands that got political in 2017 and what they should consider before jumping on the issues bandwagon in 2018.

2017 was a year when brands got political and issues campaigns came to the fore. In some cases it was in direct response to government policies and in others it was launching campaigns that tackled societal issues. Both were about challenging the status quo to deliver positive social influence &nda...

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Posted on Tue 9th Jan, 2018 in: Advice, Culture, Industry Comment, Reputation Management by Chloe Matthbury

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