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Consumer Rights Act: More transparency can help retailers as well as shoppers

Every retailer and online trader in the UK should have a huge red circle around 1 October on their office calendar. That's because next Thursday sees the start of what has been described by the Government as "the biggest shake-up in consumer rights law in a generation"?. The Consumer Rights Ac...

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Posted on Wed 23rd Sep, 2015 in: Marketing, Public Relations, Reputation Management, Social Media, Uncategorized by Phil Reed

Making your sponsorship work harder for you

Candy, CR Smith and Sanderson. All extremely successful brands in their own right, but for any 90s football fan they will forever be remembered for taking pride of place on some truly iconic football shirts. Whilst the brands mentioned above had some incredible sponsorships (Liverpool, Celtic and...

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Posted on Tue 23rd Jun, 2015 in: Culture, Industry Comment, Influence, Marketing, Public Relations, Reputation Management, Social Media, Uncategorized by Christian Dente

Can RateSetter become a household name in finance?

We've written in the past about the growth of the peer-to-peer (p2p) lending market and the opportunities for the major operators in that market to establish themselves as brands, so it was interesting to read recently that RateSetter has ambitions to become a household name. RateSetter - which a...

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Posted on Tue 7th Apr, 2015 in: Uncategorized by Phil Reed

Power sector PR needs a little more energy

It might not be the sexiest sector to work in, but for marketing and communications professionals there are fewer more challenging industries right now than energy. Just this week, for example, the Government's green energy targets came back into the spotlight when the National Audit Office repor...

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Posted on Wed 18th Jun, 2014 in: Public Relations, Uncategorized by Phil Reed

Why now is the time for the Humber to shine

As a girl who was born and bred in "Scunny"? I'm often derided for my Humberside roots. The region has long battled to shake off its tarnished image and change perceptions as a failing region. In 2005 Channel 4 declared Hull the "worst place to live"?, and was cited as one of "Britain's decaying ...

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Posted on Thu 5th Jun, 2014 in: Industry Comment, Reputation Management, Uncategorized by Jenny Wilkinson

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