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Catch up on the latest news and views from Aberfield PR on our blog

Delivering successful PR for hotel groups and venues

At Aberfield we have a strong track record of working with hotel groups and venues to use PR and marketing to drive sales, establish and build reputations and make a tangible measurable difference to the business.

In each case we’ve done this by helping our clients better understand and engage with their key audiences, bringing them closer together. Across the consumer leisure, and conference and events sectors, we’ve delivered award-winning campaigns for everyone from destination marketing bodies...


Posted on Wed 29th Jan, 2020 in: Advice, Evaluation, Industry Comment, Public Relations, Tourism, Travel by Tim Downs

Connecting Leeds

Supporting Leeds City Council and WSP to improve bus services in Leeds

The audience In 2018, Leeds City Council launched its Connecting Leeds strategy, with a key focus on improving bus infrastructure. Funding was allocated to improve some of the key corridors in Leeds, as well city centre gateways, to reduce bus journey times, improve service reliability and decrease...


Posted on Wed 12th Jun, 2019 in: Travel by Katie Wadsworth

The latest travel PR 'buzzwords' - and those to avoid in 2017

Marketing teams, PR agencies and tourist boards have been busy inventing a range of weird and wonderful portmanteaus – often suffixed with ‘-cation’ (imaginative) - to capture and, more often than not, create the hottest travel ‘trends’ i

It all started with 'styacation', which entered the dictionary in 2009. Working in the travel and tourism industry, we appreciate the odd buzzword does sometimes have a place when capturing a genuine trend. We love a good ‘glamp’, and the odd ‘spacation’ for that matter. Bu...


Posted on Wed 7th Dec, 2016 in: Advice, Travel by Rebecca Quayle

Why Airbnb isn't bad news for hoteliers

[caption id="attachment_2944" align="alignnone" width="1024"] Hotels shouldn't feel threatened by the rise of Airbnb - visitors want a range of accommodation options, says Aberfield's Louise O'Donoghue[/caption] The majority of recent industry discussions about Airbnb talk about how hotels can co...


Posted on Mon 6th Jun, 2016 in: Advice, Culture, Industry Comment, Marketing, Travel by Louise ODonoghue

The virtual world is here, but where are all the travel companies?

Virtual reality (VR) covers a whole range of content. In its simplest form it is 360 degree video content and at its more technical VR can be a fully immersive experience, creating an out-of-this-world world. Up until now VR has seemed out of reach from everyday consumer use. However, as various ...


Posted on Fri 15th Apr, 2016 in: Advice, Industry Comment, Influence, Marketing, Public Relations, Travel by Rebecca Armstrong

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