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How do we make sure tech companies are doing enough to tackle fake news?

Social media tech companies are finally beginning to step up in the fight against fake news. But how do we make sure they are doing enough to combat its spread? We take a look at a couple of possible solutions.

Social media tech companies are finally beginning to step up in the fight against fake news.Last week saw the likes of Facebook, Youtube, Apple and Spotify remove content by American conspiracy theorist Alex Jones and his Infowars brand. It’s the latest, and one of the most significant develo...

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Posted on Mon 13th Aug, 2018 in: Advice, Influence, Public Relations, Social Media by Tim Downs

Are social media platforms becoming too similar?

Is LinkedIn's trial of geotag filters evidence that the differences between social media channels are blurring?

The announcement that LinkedIn is trialling geotag filters at conferences and events got us thinking about just how similar social media channels are becoming. LinkedIn’s new video feature allows users to add Snapchat-style filters to videos they create within the LinkedIn app. The theory beh...

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Posted on Mon 9th Oct, 2017 in: Social Media by Katie Wadsworth

Aberfield's shortest ever blog post!

Twitter has extended its limit to 280 characters and the internet has reacted.

  Does this change the platform to the point of breaking it? Well we’ve all been searching for ways to stretch our tweets since it started, with pictures, gifs, links etc so we’ve only got ourselves to blame.    Good idea? I have two words. Donald Trump!  ...

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Posted on Wed 27th Sep, 2017 in: Culture, Public Relations, Social Media by Tim Downs

Do you use Snapchat for news?

What do you think of when someone says Snapchat? Filters with pointed ears, high pitched voices and dancing hot dogs? Us too. But what about Snapchat for news?

What do you think of when someone says Snapchat? Filters with pointed ears, high pitched voices and dancing hot dogs? Us too. Firstly, Snapchat is a photo and video messaging app with more than 20,000 photos being shared every hour, but since its launch in 2011 the organisation has been trying to e...

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Posted on Mon 18th Sep, 2017 in: Blogs, Culture, Donald Trump, Influence, Newspapers, Social Media by Chloe Matthbury

Getting to grips with content planning

Our intern, Roslyn Fordyce, explores content planning for social media, covering everything from planning, development and management.

What is content planning? As it says on the tin, content planning is the planning, development and management of content. This content could be in many different mediums, from video content to written content. But let’s talk about social media content. Social media content planning takes int...

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Posted on Thu 27th Jul, 2017 in: Advice, Copywriting, Influence, Social Media by Chloe Matthbury

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