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Catch up on the latest news and views from Aberfield PR on our blog

Why influencer marketing has come into its own during COVID

With social media use on the rise, how has influencer marketing grown with it?

The restrictions associated with COVID-19 mean that social media usage has been on the rise. During all of this uncertainty, more people have been turning to social media, and in particular influencers, not only as a welcome distraction from what’s going on in the world, but also in hopes of ...

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Posted on Fri 7th Aug, 2020 in: Influencer Marketing, Marketing, Social Media by Beth Chaplow

The power of community in a crisis

How we are finding new ways to connect whilst apart

The past few weeks have been testing, to say the least. In what felt like a matter of minutes, we were taken away from our offices, our daily routines, our friends and our social activities and told to stay at home for the foreseeable future. We underwent this all while managing our own personal anx...

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Posted on Thu 9th Apr, 2020 in: Advice, Digital, Insight, Office Life, Social Media by Lucy Bristow

A storm in a teacup: what we can learn from Yorkshire Tea’s Twitter crisis

A look at how Yorkshire Tea weathered the Rishi Sunak Twitter storm

As a proud Yorkshire business, and an avid tea drinker myself, we take our brews seriously at Aberfield, just maybe not as seriously as the people of Twitter! Last week, Yorkshire Tea found itself at the centre of a very heated Twitter storm after Chancellor Rishi Sunak shared a photo of himself ma...

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Posted on Tue 3rd Mar, 2020 in: Social Media by Katie Wadsworth

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

Six simple steps to getting started with your social media strategy

In our latest blog, Chloë Matthbury gives you a quick guide to help you get started with your social media strategy.

If you want to get the best out of social media for your brand, having a social media strategy is vital. At Aberfield, we’ve worked on social media strategies and content for QHotels, Skills Support for the Workforce, West Yorkshire Combined Authority and John Winter, to name just a few, so we...

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Posted on Thu 29th Nov, 2018 in: Advice, Planning, Social Media by Chloe Matthbury

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