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Catch up on the latest news and views from Aberfield PR on our blog

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

Six simple steps to getting started with your social media strategy

In our latest blog, Chloë Matthbury gives you a quick guide to help you get started with your social media strategy.

If you want to get the best out of social media for your brand, having a social media strategy is vital. At Aberfield, we’ve worked on social media strategies and content for QHotels, Skills Support for the Workforce, West Yorkshire Combined Authority and John Winter, to name just a few, so we...

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Posted on Thu 29th Nov, 2018 in: Advice, Planning, Social Media by Chloe Matthbury

Zero to Hero: tackling Facebook’s algorithm

Creating content to beat Facebook's algorithm and cut through the noise

Brands are finding it a lot harder to talk to audiences through their Facebook pages as organic reach, seeing a post through an unpaid method, is at an all-time low. In short, audiences are less and less likely to see content posted from a Facebook business page.  Organic reach for business pa...

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Posted on Fri 2nd Nov, 2018 in: Advice, Blogs, Social Media by Rebecca Farnsworth

How do we make sure tech companies are doing enough to tackle fake news?

Social media tech companies are finally beginning to step up in the fight against fake news. But how do we make sure they are doing enough to combat its spread? We take a look at a couple of possible solutions.

Social media tech companies are finally beginning to step up in the fight against fake news.Last week saw the likes of Facebook, Youtube, Apple and Spotify remove content by American conspiracy theorist Alex Jones and his Infowars brand. It’s the latest, and one of the most significant develo...

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Posted on Mon 13th Aug, 2018 in: Advice, Influence, Public Relations, Social Media by Tim Downs

Are social media platforms becoming too similar?

Is LinkedIn's trial of geotag filters evidence that the differences between social media channels are blurring?

The announcement that LinkedIn is trialling geotag filters at conferences and events got us thinking about just how similar social media channels are becoming. LinkedIn’s new video feature allows users to add Snapchat-style filters to videos they create within the LinkedIn app. The theory beh...

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Posted on Mon 9th Oct, 2017 in: Social Media by Katie Wadsworth

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