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Catch up on the latest news and views from Aberfield PR on our blog

Why British horse racing is facing another PR nightmare

Phil Reed looks at the current issues facing the British horse racing industry, and how recent PR issues are impacting the sport's reputation

There can be fewer industries with a greater propensity for shooting itself in the foot than the British horse racing industry. It is our second biggest spectator sport (almost 5.8 million people visited racecourses in 2018) and we have the best, most diverse racing in the world. The Grand National...


Posted on Tue 5th Mar, 2019 in: Public Relations, Reputation Management by Phil Reed

Why responsible communications should be factored into campaign planning

Three key questions to ask yourself when planning a responsible campaign

The Lush #SpyCops campaign, which aimed to bring to light how undercover police officers had infiltrated the lives of activists since 1968, opened up a seriously big can of worms in June. Lush stores across the UK decorated shop windows with posters featuring police officers and the words "paid to ...


Posted on Fri 15th Jun, 2018 in: Advice, Industry Comment, Planning, Reputation Management by Laura Cavanagh

Hur-RAR! We’re on The Recommended Agency Register – again!

The good news keeps coming for Aberfield as we have yet again secured a place on the Recommended Agency Register.

Hot on the heels of being shortlisted for Best Small PR Agency in the CIPR Excellence Awards, the ‘Oscars’ of the public relations world, now we’re delighted to announce that, thanks to our lovely clients, we have yet again secured a place on the Recommended Agency Register (RAR). ...


Posted on Tue 8th May, 2018 in: Awards, Culture, Influence, Public Relations, Reputation Management by Jenny Wilkinson

Marketing campaigns that tackle issues and promote positive social messages have huge value…but you’d better mean it.

Tim Downs takes a look at brands that got political in 2017 and what they should consider before jumping on the issues bandwagon in 2018.

2017 was a year when brands got political and issues campaigns came to the fore. In some cases it was in direct response to government policies and in others it was launching campaigns that tackled societal issues. Both were about challenging the status quo to deliver positive social influence &nda...


Posted on Tue 9th Jan, 2018 in: Advice, Culture, Industry Comment, Reputation Management by Chloe Matthbury

Does English football have a reputation left to destroy?

Football has a pretty shocking record when it comes to its own PR.

  From the FIFA corruption scandal, to the newspaper ‘sting’ on former England manager Sam Allardyce, the game seems to be constantly lurching from one crisis to another, while those responsible for running football stick their heads in the sand. So it’s hardly a shock that ...


Posted on Fri 9th Dec, 2016 in: Crisis Communications, Issues Management, Public Relations, Reputation Management by Phil Reed

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