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Aberfield appointed to support Leeds Digital Festival 2019

As Leeds Digital Festival 2019 launches this week, we can announce our appointment to provide PR support for what is the UK’s largest digital sector event of its kind, outside London Tech Week.

This year’s event will run from Tuesday 23rd April to Friday 3rd May, and organisers are hoping that the open platform festival will surpass the 170 that took place in 2018, bringing together 400 companies, 660 speakers and welcoming 20,000 attendees. We will be increasing national awareness ...

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Posted on Fri 15th Mar, 2019 in: Digital, Public Relations by Tim Downs

Why British horse racing is facing another PR nightmare

Phil Reed looks at the current issues facing the British horse racing industry, and how recent PR issues are impacting the sport's reputation

There can be fewer industries with a greater propensity for shooting itself in the foot than the British horse racing industry. It is our second biggest spectator sport (almost 5.8 million people visited racecourses in 2018) and we have the best, most diverse racing in the world. The Grand National...

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Posted on Tue 5th Mar, 2019 in: Public Relations, Reputation Management by Phil Reed

Will Channel 4’s move to Leeds change the region’s PR landscape as well as its TV?

Will Channel 4's migration up the M1 deliver opportunities specifically in the PR sector by allowing more regional voices to be seen and heard? We take a look at at exactly what Channel 4 is offering the region's PR and communications sector.

The announcement that Channel 4 is to make Leeds its new home has rightfully been met with huge enthusiasm across the region. Within a week there were further announcements that a raft of independent production companies, that wouldn’t normally be seen outside Shoreditch or Salford, would also...

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Posted on Wed 21st Nov, 2018 in: Industry Comment, Influence, Public Relations by Tim Downs

Why a healthy office culture is good for clients too

We all appreciate that a good office culture is the key to work life balance, but it's also the key to delivering outstanding results for clients.

The foundation of success in any business lies with those that work in it – a business is only as good as its people. In fact, companies with a high level of engagement and noted as good places to work consistently outperform the FTSE100, showing a clear link between business growth and an en...

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Posted on Wed 10th Oct, 2018 in: Blogs, Culture, Office Life, Public Relations by Jenny Wilkinson

How do we make sure tech companies are doing enough to tackle fake news?

Social media tech companies are finally beginning to step up in the fight against fake news. But how do we make sure they are doing enough to combat its spread? We take a look at a couple of possible solutions.

Social media tech companies are finally beginning to step up in the fight against fake news.Last week saw the likes of Facebook, Youtube, Apple and Spotify remove content by American conspiracy theorist Alex Jones and his Infowars brand. It’s the latest, and one of the most significant develo...

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Posted on Mon 13th Aug, 2018 in: Advice, Influence, Public Relations, Social Media by Tim Downs

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