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Catch up on the latest news and views from Aberfield PR on our blog

The power of partnerships

How partnerships with other, like-minded brands can amplify your communications

The power of brand partnerships shouldn’t be overlooked when it comes to developing a communications strategy. Often it can be easy to build a list of tactics that solely focus on the brand that you are representing, and of course that is important, but we also shouldn’t shy away from pa...

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Posted on Mon 20th Jul, 2020 in: Public Relations by Admin

Hospitality & the Visitor Economy reopen for business: winning back consumer confidence

Communications is going to be key to attracting visitors and paying customers once more

We’ve had mini-breaks to the coast cancelled, trips to the theatre postponed and holidays abroad scrapped for the foreseeable. I for one am itching to have a break and do something fun that doesn’t involve our home or a nearby park. And with the announcement that some businesses in the...

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Posted on Wed 24th Jun, 2020 in: Hospitality, Marketing, Planning, Public Relations, Tourism, Welcome To Yorkshire by Rebecca Farnsworth

Working with CEG to profile two iconic property schemes in Leeds

How we're delivering PR for Temple and Kirkstall Forge

We’ve been working with the property developer, CEG, that’s behind two landmark schemes in Leeds: the £400m Kirkstall Forge development, which is one of the largest brownfield sites in the North of England, and Temple, a new district in the city centre, which forms a key part of th...

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Posted on Thu 14th May, 2020 in: Appointments, Influence, Public Relations by Laura Cavanagh

Why networking is a powerful communications tool and how to do it effectively

Ian Briggs gives his top tips on how to overcome your fears, build your contacts and boost your business

Many people hate networking. We’ve likely all experienced those times where we’ve attended (or been forced to attend) an event on our own, didn’t know anyone else in the room and stood there feeling pretty alone, awkward and anxious. The truth is that in these situations almost ev...

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Posted on Tue 25th Feb, 2020 in: Advice, Culture, Events, Influence, Networking, Public Relations by Ian Briggs

Delivering successful PR for hotel groups and venues

At Aberfield we have a strong track record of working with hotel groups and venues to use PR and marketing to drive sales, establish and build reputations and make a tangible measurable difference to the business.

In each case we’ve done this by helping our clients better understand and engage with their key audiences, bringing them closer together. Across the consumer leisure, and conference and events sectors, we’ve delivered award-winning campaigns for everyone from destination marketing bodies...

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Posted on Wed 29th Jan, 2020 in: Advice, Evaluation, Industry Comment, Public Relations, Tourism, Travel by Tim Downs

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