Aberfield Communications Logo Menu

Catch up on the latest news and views from Aberfield PR on our blog

Six simple steps to getting started with your social media strategy

In our latest blog, Chloë Matthbury gives you a quick guide to help you get started with your social media strategy.

If you want to get the best out of social media for your brand, having a social media strategy is vital. At Aberfield, we’ve worked on social media strategies and content for QHotels, Skills Support for the Workforce, West Yorkshire Combined Authority and John Winter, to name just a few, so we...

Plus

Posted on Thu 29th Nov, 2018 in: Advice, Planning, Social Media by Chloe Matthbury

Mindful Employer conference

One of the services we provide at Aberfield is full events support. Here's a look at our recent events work for Leeds-based mental health charity Leeds Mind, attended by 150 HR managers, business owners and line managers in the city.

We recently worked with Leeds Mind to organise a conference for its Mindful Employer initiative aimed at employers across Leeds, helping them to support their employees and achieve sustainable mental health and wellbeing at work practices. The bi-annual event was held at Cloth Hall Court, a dedicat...

Plus

Posted on Mon 9th Jul, 2018 in: Events, Influence, Planning by Chloe Matthbury

Why responsible communications should be factored into campaign planning

Three key questions to ask yourself when planning a responsible campaign

The Lush #SpyCops campaign, which aimed to bring to light how undercover police officers had infiltrated the lives of activists since 1968, opened up a seriously big can of worms in June. Lush stores across the UK decorated shop windows with posters featuring police officers and the words "paid to ...

Plus

Posted on Fri 15th Jun, 2018 in: Advice, Industry Comment, Planning, Reputation Management by Laura Cavanagh

The difference between a comms strategy and a comms plan

Why strategy is the key to any comms activity

Often agencies and brands find it hard to define the strategy behind an activity they’re implementing. Arguably that’s because naturally the focus is placed on the area that’s going to require the creative thinking and resource, which is ultimately the plan and subsequent tactics. ...

Plus

Posted on Mon 19th Mar, 2018 in: Advice, Planning by Laura Cavanagh

Events: Engaging your audience

At Aberfield, everything we do is focused on the audience – and this doesn’t just apply to PR campaigns, it’s for events too.

Once you are clear about who exactly your target audience is, it’s time to apply that insight and create an engaging event. We’ve pulled together our top tips to help you put your audience first. Choose your speakers carefully We’re constantly connected to our phones and devices,...

Plus

Posted on Tue 16th Jan, 2018 in: Advice, Events, Planning by Chloe Matthbury

View Older Posts
Twitter Icon LinkedIn Icon Pinterest Icon Google Icon