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Good week / bad week: The positive and negative influencers

As a PR agency we always keep our Aberfield eye on the news agenda. Here are some of the positive and negative stories about brands, people and issues this week. Good week for: Breast Cancer Campaign after its stunt to turn iconic landmarks in cities across the UK pink in aid of the charity. ...

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Posted on Fri 24th Oct, 2014 in: Newspapers, Public Relations, Social Media by Emma Lister

Why an audience-focused approach is vital to the success of mainstream media

Last week, Buzzfeed's founder Jonah Peretti criticised mainstream media titles for copying the site's format and "missing the point."? I, like many other 20-somethings, find myself reading Buzzfeed lists and taking its quizzes on almost a daily basis. The mix of content combines breaking news wit...

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Posted on Fri 26th Sep, 2014 in: Industry Comment, Newspapers, Public Relations, Social Media by Emma Lister

The picture of the week - Good on you ladies!

Whilst it seems the whole country is focused on division and break-ups, we've chosen this image of Vivian Boyack (91) and Alice 'Nonie' Dubes (90) as our picture of the week. On Monday this wonderful pair finally tied the knot after being together for 72 years, making them, we think, the oldest s...

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Posted on Fri 12th Sep, 2014 in: Influence, Newspapers, Public Relations by Tim Downs

Image of the week - Boston Public Garden

It's been a sad week for many following the death of Hollywood legend Robin Williams on Tuesday. Images of memorable moments from his films have been shared across online and traditional media and people displayed their tributes and obituaries. We've seen classic Mrs Doubtfire clips shared, photo...

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Posted on Fri 15th Aug, 2014 in: Influence, Newspapers, Public Relations, Social Media by Emma Lister

Why your brand should make an effort to understand 'Dad' in 2014/15

As consumers we've been segmented, profiled, prodded, poked and questioned by brands and marketers in an effort to find new ways to inch us ever closer to the point of purchase. But there is one group that, until now, has remained steadfastly stuck in their stereotype and largely on the back burner ...

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Posted on Thu 24th Jul, 2014 in: Influence, Newspapers, Public Relations, Social Media by Tim Downs

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