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Catch up on the latest news and views from Aberfield PR on our blog

Hospitality & the Visitor Economy reopen for business: winning back consumer confidence

Communications is going to be key to attracting visitors and paying customers once more

We’ve had mini-breaks to the coast cancelled, trips to the theatre postponed and holidays abroad scrapped for the foreseeable. I for one am itching to have a break and do something fun that doesn’t involve our home or a nearby park. And with the announcement that some businesses in the...

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Posted on Wed 24th Jun, 2020 in: Hospitality, Marketing, Planning, Public Relations, Tourism, Welcome To Yorkshire by Rebecca Farnsworth

Why PR is becoming the most prominent strategic pillar in the marketing mix

Changes in the industry are allowing PR to take centre stage

As we enter the final weeks of 2019, it comes to the time where we all reflect on the notable things that have happened in the last 12 months, from favourite campaigns to client wins and award nights out (what we can remember of them anyway!). Don’t worry, this isn’t another 2020 predic...

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Posted on Mon 25th Nov, 2019 in: Blogs, Insight, Marketing, Public Relations by Laura Cavanagh

Aberfield wins LivingCare

Aberfield has been appointed by NHS and private healthcare provider LivingCare

We’re celebrating after NHS and private healthcare provider, LivingCare Imaging, appointed us to launch its new state-of-the-art 3T MRI, ultrasound and digital x-ray imaging service at Thorpe Park in Leeds. Our high-impact, geo-targeted campaign will include public relations, advertising, dir...

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Posted on Thu 11th May, 2017 in: Healthcare, Influence, Marketing, Social Media by Emma Lister

Useful PR planning tools to make campaigns run effectively

The ability to plan and deliver creative multi-stream PR campaigns means the role of project planning has also become more important.

Those of you that follow our blog may have seen our post about the importance of campaign planning and why it’s a vital skill for PR account handlers. Increasingly, the nature of PR campaigns now means there is a blurring of lines between the different streams of communication. A shifting foc...

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Posted on Thu 13th Apr, 2017 in: Advice, Marketing, Planning, Public Relations by Jenny Wilkinson

"Alexa - what's the opportunity for brands?"

Like many others, I've enjoyed experiencing the new Amazon Echo - the voice-controlled assistant for the home.

The name of the assistant is Alexa and she can do everything from tell you the temperature outside, to play your favourite music and even order a takeaway (sadly something I haven’t tried yet) - all by simply asking her a question. She works alongside a lot of Amazon’s own devices, such...

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Posted on Fri 3rd Mar, 2017 in: Marketing by Emma Lister

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