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The brands passing the authenticity test

Overused phrases are eroding brand authenticity

Have you turned on the TV recently and found yourself longing for a time when all the adverts weren’t seemingly filmed on someone’s phone and where large high street brands with turnovers in the hundreds of millions of pounds weren’t shouting at you that we're "all in this togeth...

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Posted on Tue 30th Jun, 2020 in: Insight by Tim Downs

The future of travel: taking audiences on your journey

In a world of transport uncertainty, Ian Briggs analyses the vital role communications will play to help steer a clear course

Active Travel seems to be the latest lockdown label of choice. However, unlike some monikers (think ‘unprecedented’ and ‘Dominic Cummings’) it is a phrase that we are unlikely to become tired of hearing. It is in fact nothing new. A term used to describe making journeys by &...

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Posted on Tue 2nd Jun, 2020 in: Advice, Blogs, Industry Comment, Insight, Travel by Ian Briggs

The impact of brand silence during Covid-19

It's important to stay connected to your community, especially in a crisis

I promised myself I was going to try and avoid writing a blog about coronavirus, but that’s actually quite a hard thing to do at the moment. A few weeks ago my colleague, Lucy, wrote an incredibly insightful blog on the power of community during a crisis. It focuses on how we’ve had to ...

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Posted on Mon 27th Apr, 2020 in: Advice, Blogs, Insight by Laura Cavanagh

The power of community in a crisis

How we are finding new ways to connect whilst apart

The past few weeks have been testing, to say the least. In what felt like a matter of minutes, we were taken away from our offices, our daily routines, our friends and our social activities and told to stay at home for the foreseeable future. We underwent this all while managing our own personal anx...

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Posted on Thu 9th Apr, 2020 in: Advice, Digital, Insight, Office Life, Social Media by Lucy Bristow

Why PR is becoming the most prominent strategic pillar in the marketing mix

Changes in the industry are allowing PR to take centre stage

As we enter the final weeks of 2019, it comes to the time where we all reflect on the notable things that have happened in the last 12 months, from favourite campaigns to client wins and award nights out (what we can remember of them anyway!). Don’t worry, this isn’t another 2020 predic...

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Posted on Mon 25th Nov, 2019 in: Blogs, Insight, Marketing, Public Relations by Laura Cavanagh

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