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Why does it feel like brands are ignoring baby boomers?

Everyone wants to get in front of Gen Z and millennials, but are brands missing a trick by excluding baby boomers from their marketing?

The idea for this blog came about one day when I was reading another insight article from a marketing title about how to attract Gen Z and millennials. It got me thinking, there are so many in-depth pieces on what these generations want to buy and their behaviour online, but no-one is talking about ...

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Posted on Tue 22nd Jan, 2019 in: Insight by Katie Wadsworth

Generation Z: the new kids on the block

Millennials are being replaced by Generation Z, the new market every brand wants a piece of

Millennials are never far from the headlines. They’re the generation that everyone loves to talk about and pick apart. But more recently it’s the younger siblings of the avocado-toting age-group who have hit the national headlines, but for very different reasons. Generation Z has been b...

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Posted on Fri 3rd Aug, 2018 in: Generation Z, Insight by Katie Wadsworth

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