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Catch up on the latest news and views from Aberfield PR on our blog

The impact of brand silence during Covid-19

It's important to stay connected to your community, especially in a crisis

I promised myself I was going to try and avoid writing a blog about coronavirus, but that’s actually quite a hard thing to do at the moment. A few weeks ago my colleague, Lucy, wrote an incredibly insightful blog on the power of community during a crisis. It focuses on how we’ve had to ...

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Posted on Mon 27th Apr, 2020 in: Advice, Blogs, Insight by Laura Cavanagh

The power of community in a crisis

How we are finding new ways to connect whilst apart

The past few weeks have been testing, to say the least. In what felt like a matter of minutes, we were taken away from our offices, our daily routines, our friends and our social activities and told to stay at home for the foreseeable future. We underwent this all while managing our own personal anx...

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Posted on Thu 9th Apr, 2020 in: Advice, Digital, Insight, Office Life, Social Media by Lucy Bristow

Why PR is becoming the most prominent strategic pillar in the marketing mix

Changes in the industry are allowing PR to take centre stage

As we enter the final weeks of 2019, it comes to the time where we all reflect on the notable things that have happened in the last 12 months, from favourite campaigns to client wins and award nights out (what we can remember of them anyway!). Don’t worry, this isn’t another 2020 predic...

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Posted on Mon 25th Nov, 2019 in: Blogs, Insight, Marketing, Public Relations by Laura Cavanagh

From the Big Smoke to the Big Yorkshire Pudding

Why life doesn’t have to start and end in London

It has been four weeks now since I packed up the car to swap tube commutes and scummy cups of tea for soft water and a ten-minute walk to work. In a scene very similar to that from my first day at uni, my parents came up with me to help me move and then subsequently left me in my new flat in Leeds. ...

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Posted on Fri 25th Oct, 2019 in: Advice, Blogs, Culture, Graduate, Insight, Public Relations, Recruitment by Lucy Bristow

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

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Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

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