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Catch up on the latest news and views from Aberfield PR on our blog

Crisis football: the winners and losers in the battle to save clubs

Football, like politics, divides opinion. From the tactics employed by your manager's favourite team, to weekly office banter about fantasy football performance, there’s always talking points about what is still regarded as ‘the beautiful game'.

However, for many that tag is beginning to feel extremely disingenuous. The Premier League currently seems a universe away from the lower reaches of the pyramid. And, the gap between the rich and the rest seems vaster than ever. This state of affairs has been dramatically brought to life over recen...

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Posted on Mon 16th Sep, 2019 in: Advice, Blogs, Crisis Communications, Insight, Media, Newspapers, Public Relations by Ian Briggs

How to pick the right influencers for your marketing strategy

Micro-influencers, bloggers and everything in between. Becca Farnsworth discusses how to make the most out of influencers.

How to pick the right influencers for your marketing strategy It’s an incredibly noisy content marketplace out there so making sure your company or brand is heard can be a challenge. There’s an increasing demand from consumers wanting to see authentic content, so the brands doing well r...

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Posted on Tue 13th Aug, 2019 in: Advice, Blogs, Influence, Insight by Rebecca Farnsworth

Why does it feel like brands are ignoring baby boomers?

Everyone wants to get in front of Gen Z and millennials, but are brands missing a trick by excluding baby boomers from their marketing?

The idea for this blog came about one day when I was reading another insight article from a marketing title about how to attract Gen Z and millennials. It got me thinking, there are so many in-depth pieces on what these generations want to buy and their behaviour online, but no-one is talking about ...

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Posted on Tue 22nd Jan, 2019 in: Insight by Katie Wadsworth

Generation Z: the new kids on the block

Millennials are being replaced by Generation Z, the new market every brand wants a piece of

Millennials are never far from the headlines. They’re the generation that everyone loves to talk about and pick apart. But more recently it’s the younger siblings of the avocado-toting age-group who have hit the national headlines, but for very different reasons. Generation Z has been b...

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Posted on Fri 3rd Aug, 2018 in: Generation Z, Insight by Katie Wadsworth

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