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Catch up on the latest news and views from Aberfield PR on our blog

How to pick the right influencers for your marketing strategy

Micro-influencers, bloggers and everything in between. Becca Farnsworth discusses how to make the most out of influencers.

How to pick the right influencers for your marketing strategy It’s an incredibly noisy content marketplace out there so making sure your company or brand is heard can be a challenge. There’s an increasing demand from consumers wanting to see authentic content, so the brands doing well r...

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Posted on Tue 13th Aug, 2019 in: Advice, Blogs, Influence, Insight by Rebecca Farnsworth

Success at the double for Aberfield Communications

Aberfield secures two more client wins for its books

PR, social media and brand communications agency, Aberfield Communications, has been appointed by two leading businesses to help support their commercial objectives. Aberfield is working with property investment specialist Helmsley Group and TL Dallas Group, one of the UK’s leading independen...

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Posted on Wed 17th Jul, 2019 in: Appointments, Influence by Beth Chaplow

Will Channel 4’s move to Leeds change the region’s PR landscape as well as its TV?

Will Channel 4's migration up the M1 deliver opportunities specifically in the PR sector by allowing more regional voices to be seen and heard? We take a look at at exactly what Channel 4 is offering the region's PR and communications sector.

The announcement that Channel 4 is to make Leeds its new home has rightfully been met with huge enthusiasm across the region. Within a week there were further announcements that a raft of independent production companies, that wouldn’t normally be seen outside Shoreditch or Salford, would also...

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Posted on Wed 21st Nov, 2018 in: Industry Comment, Influence, Public Relations by Tim Downs

Aberfield is All In. Leeds

Aberfield talks All In. Leeds. A collaboration of agencies, sparked by the Leeds' bid to become the new home of Channel 4 outside London.

The pitch process for Channel 4’s new home has been whittled down to the final three cities; Birmingham, Manchester and Leeds. Manchester has BBC. It also has ITV. Leeds wants Channel 4. To make this happen, we’ve joined up with All In. Leeds, a collaboration of over 50 Leeds-based ag...

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Posted on Fri 14th Sep, 2018 in: Industry Comment, Influence by Chloe Matthbury

How do we make sure tech companies are doing enough to tackle fake news?

Social media tech companies are finally beginning to step up in the fight against fake news. But how do we make sure they are doing enough to combat its spread? We take a look at a couple of possible solutions.

Social media tech companies are finally beginning to step up in the fight against fake news.Last week saw the likes of Facebook, Youtube, Apple and Spotify remove content by American conspiracy theorist Alex Jones and his Infowars brand. It’s the latest, and one of the most significant develo...

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Posted on Mon 13th Aug, 2018 in: Advice, Influence, Public Relations, Social Media by Tim Downs

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