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Catch up on the latest news and views from Aberfield PR on our blog

Will Channel 4’s move to Leeds change the region’s PR landscape as well as its TV?

Will Channel 4's migration up the M1 deliver opportunities specifically in the PR sector by allowing more regional voices to be seen and heard? We take a look at at exactly what Channel 4 is offering the region's PR and communications sector.

The announcement that Channel 4 is to make Leeds its new home has rightfully been met with huge enthusiasm across the region. Within a week there were further announcements that a raft of independent production companies, that wouldn’t normally be seen outside Shoreditch or Salford, would also...

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Posted on Wed 21st Nov, 2018 in: Industry Comment, Influence, Public Relations by Tim Downs

Aberfield is All In. Leeds

Aberfield talks All In. Leeds. A collaboration of agencies, sparked by the Leeds' bid to become the new home of Channel 4 outside London.

The pitch process for Channel 4’s new home has been whittled down to the final three cities; Birmingham, Manchester and Leeds. Manchester has BBC. It also has ITV. Leeds wants Channel 4. To make this happen, we’ve joined up with All In. Leeds, a collaboration of over 50 Leeds-based ag...

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Posted on Fri 14th Sep, 2018 in: Industry Comment, Influence by Chloe Matthbury

First impressions will make or break your event

You know what really gets my back up when I attend an event? Surly, unhelpful and under-briefed staff on the front desk. Why? Because it sets the tone for the day.

First impressions count for a lot and welcome staff have a really important role to play in the event’s success. They are in charge of the attendees’ first experience of the event, they represent the day and ultimately they represent the end client. As an attendee I expect those greetin...

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Posted on Fri 22nd Jun, 2018 in: Events, Hospitality, Industry Comment by Chloe Matthbury

Why responsible communications should be factored into campaign planning

Three key questions to ask yourself when planning a responsible campaign

The Lush #SpyCops campaign, which aimed to bring to light how undercover police officers had infiltrated the lives of activists since 1968, opened up a seriously big can of worms in June. Lush stores across the UK decorated shop windows with posters featuring police officers and the words "paid to ...

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Posted on Fri 15th Jun, 2018 in: Advice, Industry Comment, Planning, Reputation Management by Laura Cavanagh

Conference and Hospitality Show 2018

Following the launch of our events division, I spent the afternoon at CHS. Here's what I found.

As we’ve just launched an events division here at Aberfield I was really looking forward to the return of the Conference and Hospitality Show (CHS) at the first direct arena. Trade shows are so often held in London, which unfortunately means taking a full day out of the office when you’r...

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Posted on Mon 30th Apr, 2018 in: Blogs, Events, Hospitality, Industry Comment by Chloe Matthbury

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