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Catch up on the latest news and views from Aberfield PR on our blog

The future of travel: taking audiences on your journey

In a world of transport uncertainty, Ian Briggs analyses the vital role communications will play to help steer a clear course

Active Travel seems to be the latest lockdown label of choice. However, unlike some monikers (think ‘unprecedented’ and ‘Dominic Cummings’) it is a phrase that we are unlikely to become tired of hearing. It is in fact nothing new. A term used to describe making journeys by &...

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Posted on Tue 2nd Jun, 2020 in: Advice, Blogs, Industry Comment, Insight, Travel by Ian Briggs

Delivering successful PR for hotel groups and venues

At Aberfield we have a strong track record of working with hotel groups and venues to use PR and marketing to drive sales, establish and build reputations and make a tangible measurable difference to the business.

In each case we’ve done this by helping our clients better understand and engage with their key audiences, bringing them closer together. Across the consumer leisure, and conference and events sectors, we’ve delivered award-winning campaigns for everyone from destination marketing bodies...

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Posted on Wed 29th Jan, 2020 in: Advice, Evaluation, Industry Comment, Public Relations, Tourism, Travel by Tim Downs

Are we letting down the talent of the future with antiquated agency structures?

Having recently been through a major recruitment drive, I wanted to share what a positive experience it was. However, it was disappointing to hear how many PR agencies are still letting employees down with rigid, inflexible structures.

Any agency head will tell you that recruiting new members for your team can be one of the most time consuming and sometimes frustrating tasks that come with running a consultancy. It’s especially important when you are a relatively small team and the impact of that new person can be significa...

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Posted on Thu 5th Sep, 2019 in: Appointments, Culture, Industry Comment, Jobs, Public Relations, Recruitment by Tim Downs

Can Instagram save the high street?

Social media can have a tangible impact on how we shop, Beth Chaplow explains how

In recent years, the high street has become a nostalgic symbol of a time gone by, so much so that a care home in Birmingham has recently built a replica high street, in order to stimulate childhood memories in its patients that are suffering from dementia. With in-store profits falling and many stor...

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Posted on Mon 8th Jul, 2019 in: Blogs, Generation Z, Industry Comment by Beth Chaplow

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

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