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Catch up on the latest news and views from Aberfield PR on our blog

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

#buyapaper: the campaign that reveals the positive influence of local newspapers

Ian Briggs examines why printed news is still relevant in a growing digital world

Journalists, including those from The Yorkshire Post and Yorkshire Evening Post, have been making a lot of noise on Twitter recently. And, refreshingly, it’s not all been about bashing Brexit. Posts have been raising awareness of #buyapaper, a campaign supporting the local newspaper industry ...

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Posted on Mon 4th Feb, 2019 in: Blogs, Industry Comment, Media, Newspapers by Ian Briggs

Will Channel 4’s move to Leeds change the region’s PR landscape as well as its TV?

Will Channel 4's migration up the M1 deliver opportunities specifically in the PR sector by allowing more regional voices to be seen and heard? We take a look at at exactly what Channel 4 is offering the region's PR and communications sector.

The announcement that Channel 4 is to make Leeds its new home has rightfully been met with huge enthusiasm across the region. Within a week there were further announcements that a raft of independent production companies, that wouldn’t normally be seen outside Shoreditch or Salford, would also...

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Posted on Wed 21st Nov, 2018 in: Industry Comment, Influence, Public Relations by Tim Downs

Aberfield is All In. Leeds

Aberfield talks All In. Leeds. A collaboration of agencies, sparked by the Leeds' bid to become the new home of Channel 4 outside London.

The pitch process for Channel 4’s new home has been whittled down to the final three cities; Birmingham, Manchester and Leeds. Manchester has BBC. It also has ITV. Leeds wants Channel 4. To make this happen, we’ve joined up with All In. Leeds, a collaboration of over 50 Leeds-based ag...

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Posted on Fri 14th Sep, 2018 in: Industry Comment, Influence by Chloe Matthbury

First impressions will make or break your event

You know what really gets my back up when I attend an event? Surly, unhelpful and under-briefed staff on the front desk. Why? Because it sets the tone for the day.

First impressions count for a lot and welcome staff have a really important role to play in the event’s success. They are in charge of the attendees’ first experience of the event, they represent the day and ultimately they represent the end client. As an attendee I expect those greetin...

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Posted on Fri 22nd Jun, 2018 in: Events, Hospitality, Industry Comment by Chloe Matthbury

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