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Catch up on the latest news and views from Aberfield PR on our blog

Hospitality & the Visitor Economy reopen for business: winning back consumer confidence

Communications is going to be key to attracting visitors and paying customers once more

We’ve had mini-breaks to the coast cancelled, trips to the theatre postponed and holidays abroad scrapped for the foreseeable. I for one am itching to have a break and do something fun that doesn’t involve our home or a nearby park. And with the announcement that some businesses in the...


Posted on Wed 24th Jun, 2020 in: Hospitality, Marketing, Planning, Public Relations, Tourism, Welcome To Yorkshire by Rebecca Farnsworth

First impressions will make or break your event

You know what really gets my back up when I attend an event? Surly, unhelpful and under-briefed staff on the front desk. Why? Because it sets the tone for the day.

First impressions count for a lot and welcome staff have a really important role to play in the event’s success. They are in charge of the attendees’ first experience of the event, they represent the day and ultimately they represent the end client. As an attendee I expect those greetin...


Posted on Fri 22nd Jun, 2018 in: Events, Hospitality, Industry Comment by Chloe Matthbury

Conference and Hospitality Show 2018

Following the launch of our events division, I spent the afternoon at CHS. Here's what I found.

As we’ve just launched an events division here at Aberfield I was really looking forward to the return of the Conference and Hospitality Show (CHS) at the first direct arena. Trade shows are so often held in London, which unfortunately means taking a full day out of the office when you’r...


Posted on Mon 30th Apr, 2018 in: Blogs, Events, Hospitality, Industry Comment by Chloe Matthbury

Going for gold with QHotels in C&E awards

Read about our QHotels Event Profs Panel campaign, shortlisted in the MIMA (Meeting Industry Marketing) Awards for Best Brand Campaign.

As well as being awarded Consultancy of the Year in the CIPR PRide Awards, our campaign for QHotels also picked up gold  for Best Corporate & Business Communications Campaign. It’s always exciting to have our work recognised by our industry peers but even more so when it’s cele...


Posted on Wed 1st Nov, 2017 in: Blogs, Hospitality, Influence by Rebecca Quayle

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