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Catch up on the latest news and views from Aberfield PR on our blog

Can Instagram save the high street?

Social media can have a tangible impact on how we shop, Beth Chaplow explains how

In recent years, the high street has become a nostalgic symbol of a time gone by, so much so that a care home in Birmingham has recently built a replica high street, in order to stimulate childhood memories in its patients that are suffering from dementia. With in-store profits falling and many stor...

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Posted on Mon 8th Jul, 2019 in: Blogs, Generation Z, Industry Comment by Beth Chaplow

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

How to implement an internal comms strategy that’ll keep Gen Z engaged

It’s no secret that everyone is trying to get under the skin of Gen Z: the generation that’s set to start dominating the workplace

Like any audience we’re looking to influence, we want to know where they are, what they do / don’t like, what makes them tick and how they want to be communicated with. And the same approach should be taken when it comes to internal comms. In one of our recent blogs we reviewed how bran...

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Posted on Fri 21st Sep, 2018 in: Generation Z, Internal Communications by Laura Cavanagh

Generation Z: the new kids on the block

Millennials are being replaced by Generation Z, the new market every brand wants a piece of

Millennials are never far from the headlines. They’re the generation that everyone loves to talk about and pick apart. But more recently it’s the younger siblings of the avocado-toting age-group who have hit the national headlines, but for very different reasons. Generation Z has been b...

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Posted on Fri 3rd Aug, 2018 in: Generation Z, Insight by Katie Wadsworth

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