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PR evaluation should focus on reactions, not reach

There are almost as many theories and opinions about PR evaluation - and associated software packages designed to make measurement as 'scientific' as possible - as there are selfies on Kim Kardashian's mobile phone. But that doesn't stop thousands of brands and communications professionals from b...


Posted on Mon 25th Apr, 2016 in: Evaluation, Industry Comment, Influence, Public Relations by Phil Reed

Aberfield wins top social media award at 2015 PRide Awards

A few sore heads in the office in the morning is always the sign of a good night previously. On this occasion it was due to attending the 2015 CIPR PRide Awards at Aspire, Leeds. We were up for three awards: Outstanding PR Consultancy, Outstanding Small PR Consultancy and Best Use of Social M...


Posted on Fri 27th Nov, 2015 in: Evaluation, Influence, Public Relations, Social Media by Aberfield

What brand should takeover Leeds United?

Leeds United has been in the press again. Surprise, surprise. But not for the fact that the team beat Cardiff City for the first time in 31 years, or that the club has moved on to its seventh manager in two years. Leeds United owner Massimo Cellino has been making headlines as the saga of the ...


Posted on Fri 6th Nov, 2015 in: Culture, Evaluation, Industry Comment, Influence, Public Relations, Reputation Management, Social Media, Sponsorship by Christian Dente

Do loyalty schemes actually influence customers?

The rational loyalty scheme vs emotional marketing: a battle of using reasoning or sentiment to influence your customers. The Body Shop recently announced changes to its loyalty programme in order to give 'Love Your Body Club' more appeal. This announcement came after Les Binet, of adam&eveDD...


Posted on Thu 3rd Sep, 2015 in: Evaluation, Influence, Marketing, Public Relations by Louise ODonoghue

Why retailers should focus on experiences, not products

Retail Week recently reported that consumers are spending more on leisure than retail. In other words, people are spending on experiences, not products. As retail sales battle to keep up with leisure, there have been several problems and proposed solutions for retailers, such as extended trading ...


Posted on Wed 15th Jul, 2015 in: Evaluation, Influence, Marketing, Public Relations by Louise ODonoghue

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