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Catch up on the latest news and views from Aberfield PR on our blog

Should TikTok be part of your content strategy?

We take a look at the video platform that's captured the imagination of Gen Z and ask what is the opportunity for your brand

If you live with a pre-teen or teenager, then TikTok will need no explanation. But for those that don’t, let me introduce you to the new video platform which, after passing the 1 billion download mark last year, is bigger than Instagram and is causing a storm – particularly with Gen Z. ...

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Posted on Thu 18th Apr, 2019 in: Advice, Digital, Generation Z, Industry Comment, Social Media by Jenny Wilkinson

Aberfield appointed to support Leeds Digital Festival 2019

As Leeds Digital Festival 2019 launches this week, we can announce our appointment to provide PR support for what is the UK’s largest digital sector event of its kind, outside London Tech Week.

This year’s event will run from Tuesday 23rd April to Friday 3rd May, and organisers are hoping that the open platform festival will surpass the 170 that took place in 2018, bringing together 400 companies, 660 speakers and welcoming 20,000 attendees. We will be increasing national awareness ...

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Posted on Fri 15th Mar, 2019 in: Digital, Public Relations by Tim Downs

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