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Catch up on the latest news and views from Aberfield PR on our blog

Are we letting down the talent of the future with antiquated agency structures?

Having recently been through a major recruitment drive, I wanted to share what a positive experience it was. However, it was disappointing to hear how many PR agencies are still letting employees down with rigid, inflexible structures.

Any agency head will tell you that recruiting new members for your team can be one of the most time consuming and sometimes frustrating tasks that come with running a consultancy. It’s especially important when you are a relatively small team and the impact of that new person can be significa...

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Posted on Thu 5th Sep, 2019 in: Appointments, Culture, Industry Comment, Jobs, Public Relations, Recruitment by Tim Downs

Why a healthy office culture is good for clients too

We all appreciate that a good office culture is the key to work life balance, but it's also the key to delivering outstanding results for clients.

The foundation of success in any business lies with those that work in it – a business is only as good as its people. In fact, companies with a high level of engagement and noted as good places to work consistently outperform the FTSE100, showing a clear link between business growth and an en...

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Posted on Wed 10th Oct, 2018 in: Blogs, Culture, Office Life, Public Relations by Jenny Wilkinson

Why office culture is key to work-life balance

Finding the right work-life balance can sometimes feel like searching for the elusive pot of gold at the end of the rainbow

It’s something we’re all told we should be seeking, but if you don’t have the right work environment, it can begin to feel like a myth.  Feeling like you have a work-life balance comes in large part from the atmosphere you work in. Office culture sets the tone for what you be...

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Posted on Fri 17th Aug, 2018 in: Advice, Culture, Office Life by Katie Wadsworth

Hur-RAR! We’re on The Recommended Agency Register – again!

The good news keeps coming for Aberfield as we have yet again secured a place on the Recommended Agency Register.

Hot on the heels of being shortlisted for Best Small PR Agency in the CIPR Excellence Awards, the ‘Oscars’ of the public relations world, now we’re delighted to announce that, thanks to our lovely clients, we have yet again secured a place on the Recommended Agency Register (RAR). ...

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Posted on Tue 8th May, 2018 in: Awards, Culture, Influence, Public Relations, Reputation Management by Jenny Wilkinson

Marketing campaigns that tackle issues and promote positive social messages have huge value…but you’d better mean it.

Tim Downs takes a look at brands that got political in 2017 and what they should consider before jumping on the issues bandwagon in 2018.

2017 was a year when brands got political and issues campaigns came to the fore. In some cases it was in direct response to government policies and in others it was launching campaigns that tackled societal issues. Both were about challenging the status quo to deliver positive social influence &nda...

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Posted on Tue 9th Jan, 2018 in: Advice, Culture, Industry Comment, Reputation Management by Chloe Matthbury

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